Daily Mail Flashcards
IMPRESS
Done as a result of the Leaveson Enquiry :
Now the leading,independent regulator of newspapers in the UK.regulates more then 110 titles in the UK, which is now more than IPSO.Board consists of a diverse range or people, and do not have any alliances to the newspaper industry.
Industry regulation context
1) phone hacking scandal contervorsory.Involving ‘news of the worlds’ and other news station by News International and News Corp.
2) Engaging with phone hacking,police bribery and improper and unethical practices in the pursuit of stories.
3)2005 to 2007 : tapped phone celebs.
June 2011: murdered school girls ,relatives of deceased british soldiers and victims of the London Bombing.
4) Lead to the shutting down of ‘news of the world’ due to advertising boycotts.
IPSO
Acts as a mediator to access complaints , identify breaches and suggest courses of actions.
Lead and organized by the head of big cooperation newspapers= is corrupt, and are able to bypass their news to avoid fines.Only fine or take action when faced with public discrimination.
Editors Code for IPSO
- Prohint the publications of inaccurate, misleading or distorted material which includes picture
-Cant have a report on a criminal and cant profit from their crimes
-Suicide : have to ask for consent from family to report on suicides. - Cant report on children under 16, unless they have paternal consent.
-Forbidding of discrimination and plagiarism.
DMGT
Is horizontally integrated = broaden its reach, shares resources, less competition , cheaper and reaches diff audiences.
Started in 1896.
‘DMGT:information’ is a global portfolio in businesses involved in their organization
100 million readers received on Mail Online
D.M audience
100 million readers received on Mail Online
683,830 print copies per day and 1.3 million on Saturdays.
54% female to 46% male
63% ABC1, have savings of more 100k pounds.
Average age of a reader is 56.
Mainstreamers, is a populist paper , aiming your ideas at ordinary people, who feel their needs are neglected.
Evidence from front covers.
- Direct eye contact, presents right wing MPs as strong and independent, to fit into their ideologies.
- Dramatic language = sensational and populist newspapers, for mainstreamers
- Colloquial language and highlighted in bold.= Old Middle England audience.
-Politically right : Tori’s and conservatives: like the royal family and support brexit.Middle England.
-“Crush the saboteurs” dramatic enigma.
Middle England
Mainstreamers, middle class citizens not necessarily based in London:
British Heritage, British traditions, interest in politics, enviromentalists,supporting public services and have conservative views.
457 K of readership is from the South East.
DM Industry
Combatted failing prints sales through successful digital convergence.
Mail+, a premium new site for Daily Mail and is under a pay wall.
Recent paywalls on some articles.
Digital convergence: TikTok, X,Insta
Increased interactivity on their website : photos,videos and hyperlinks.
