BBTL Flashcards
themes
youth and naïvety,
Class,
underdog,
focus on british culture,
No noticeable actors
Indpendent
Humor and drama realism
Rep of racial issues
Appealing particularly to ethnic minorties and white liberal audiences who disengaged with the racism and the xenophobia in the media at the time (2019)
British film industry
-Production focused, often not vertically integrated with distribution
-Smaller budgets: can apply for grants through BFI but cant compete with Hollywood :’Cottage Industry”
Tactics to avoid risks
Link to Hesmondhalgh
- Bruce Springsteen endorsed the movie (Star theory).gave chada the songs at a very discounted price.
-Presold Audience due to the auteur Gurinder Chada : made films like Bend it like Beckham, and is a cult favourite.
-Bend it Networks very small independent films, had support from Levantine films and ingenious media =vertical integration , and is only for new line cinema.
-Based it one the book : “Greeting from Bury park “ existing successful nook.Targets several audiences.
-Low budget,social realist vids, shot on location, production company was not vertically integrated .Entered to a film festival , Sundance.
Targeting audience
Viveik Kalra would not be reconizable to global audiences but the appeal of youth and the joyous expressions on his face coulf br n attractive element for all audiences.
91% approval from audiences by Rotten Tomatoes.
New Line Cinemas a subsidiary of Warner Bros that specialises in independent films for $15 million after it was chosen in all night bidding auction war.The film was guaranteed a global cinema release.The film recieved a 5-miute standing ovation after its showing, so it obiously impressed the critics.
Distribution for BBTL : Newline Cinema
- Got accepted by New Line Cinema.Indie companies enter films to get distribution = two step flow.
-Helped secure a theatrical release in 2307 cinemas across 85 diffrent countries.They focused on US distribution: American audiences like British films, Bruce springsteen and wider audiences.
-BBTL was released at the sametime as a similar film called “Yesterday”.Bendit films blamed their low US box sales on NewLine cinema because of this.
Distribution for BBTL : Paramount Pictures and Entertainment One
Paramount distrtibued the film on DVD and BluRay: managed to distribute the film on Amazon Prime in 20202.Targets modern online audience as well as reaching out to new audiences.
Entertainment One: distributed the film in the Uk as well as New Zealand and Australia.
Due to trends in audience behaviour which seem to indicate that they are saving cinema-going for the big screen spectacles.
Grossing $18.5 million at the boc office.This means it was sure to have made a loss for New Line.This is the risk that companies take when they take on films.
Traditional marketing
-Posters
-Social Media: Surveys , online polls ,Q&A ,hashtags and tagged bruce and the author to target fans.
-Produces regularly retweeted positive comments to help the film.World of Mouth Advertising.
-Social Media directed audienes to buy tickets which is owned by Warner Bros.
-Shared tweets about BLM
-The soundtrack was a key aspect of the film and its 80s aesthetic.Springsteen used the oppurtunity to cross promote his music by linking to the films in his tweets tho.
-Multiple Premires and newspapers and online articles.
Non trad methods
Twitter , Facebook and Instagram campaign.Diffrent ages and audiences.Appeals to diffrent demographics and psychographics that would like the movie.
Featured an unreleased Springsteen song in the end credits.
People who like Springsteen were directly targeted through pre roll videos and banner ads for the film.
Warner Bros hosted a screening of the movies in Nyc for twitter employes, specifically of asian decent.
Poster: Celeb endorsement, director power ,Layout and compisition is more niche, reviews on the poster urging ppl to watch (two step flow)
