Guardian Flashcards
Tabloid newspapers
Broadsheets newspapers
T: Domestic issues , entertainment , soft news , moral panics.
B: Debate, hardnews ,global affairs and politics.
Reason for declining print sales
- Digitalization : transition from print to scoial media and news site . Is cheaper to maintain and make.
- Increase in news on the internet as the main source of news.
- The advantage of twenty four news on television, can now update their digital journalism
Newspapers try to combat failing print sale
- Convergence with social media apps and websites
-Are now mainly online - This is not easy to do as people have come to see news as a product they should get for free due to its increased convenience.Dont appreciate journalism.
= combat this with putting a paywall,sponsored products,branded content , donations and crowd funding. - Newspapers no longer publish their sales figure automatically published: worried about ‘ a negative narrative of decline’ in a newspapers sales.
Free press
Implies that journalists and newspaper editors can edit content free of intervention by the government.This is important because it AIMS to let the citizens form their own opinions. non-free press promote propaganda and conceal the truth.
Aim to hold leaders accountable.
News Value
1.Time span ,news may be published daily
2.Intensity or threshold value , story may have a greater magnitude then usual
3.Clarity or lack of ambiguity
4.Cultural proximity or relevance
5.Unexpectedness
6.Continuity, will be some momentum to carry it further and keep revisiting the story.
7.Composition, stories should normally git the overall balance of the medium.
8.Socio-cultural : norms and alybes of society. are likely to be reflected in the stories chosen.
News online
Offer interactivity like videos,competitions,quizes , 24 hour news, sharing , personalised content and ability to target niche audience.
Guardian context
A centre left, compact broadsheet and national Uk newspapers.
Guardian sits central left politically.
independent ownership structure.
Profits are reinvested to the business rather then given to owners or shareholders.
Industry:
- not for profit, and owned by the scots trust fune. care more about their investigative journalism.
= dont care about getting mass audiences,mass profits and don’t report sensational news .Presented as not biased and trustable. - is free from political and commerical infleunces.
Revenue and the Guardian
- Adverts on their websites
- Half of its revenue come from donations from the audience, although its optional.
Audiences
ABC1 readership
Average age : 54 years old.
516K print readership
67% progressive : Affluent , socially conscious , formsl looking and digitally savvy consumer.
Aspirers and Reformers
Average Annual income: 28k pounds
Gauntlett
Project their ideas of liberal left wing = builds a sense of identity.CONSTRUCTIVE IDENTITY.
Evidence of their left wing ideologies being presented:
- “Desperate,deluded PM clings to power”, PM’s face looks sad and defeated.
- “Dismay as households face $2b council tax increase” : Threatening to the labour and working class.Services are not being paid or funded.
Livingston and Lunt
Citizen: priortizes democracy of information, aims to tell the truth and priotizes their investigative journalism.
Consumer: Still have adverts , and so they do still put some importance on their profits.
Investigative journalism and the Guardian
‘With no shareholders or billionaire owners, we can investigate and challenge without fear or favour” presesnts themselves as reliable then most,and that is not the case for most of the UK newspapers.increases the democracy of journalism.
