News - Audiences - The Sun Flashcards
Target audience of The Sun?
Mostly male, working class, British, C2DE, 35+ years, low education levels
Reading age of The Sun and why?
9 years, argues it’s accessible to less educated readers
The Sun’s political stance and what does this reflect?
Right wing, reflects the political ideologies of the audience (socially conservative) as will appeal to the paper supporting Conservatives and ridiculing Labour parties.
What are younger/ modern audiences often examples of?
Active audiences - enjoying being active with media products
How are adverts in The Sun chosen?
To engage target audiences (often budget friendly supermarket / companies, as have same demographic as The Sun’s audience)
How Dow newspapers offer escapism? Theory?
Competitions (allows audience to dream what their life could be like), utopian pleasure
What sort of news is published and what does this offer?
Soft news (entertainment based -> celebrity gossip + scandals, sport etc). Offers infotainment and gratification of entertainment
What sort of audiences want to like, comment, share and why? What opportunities does The Sun have for this?
Active audiences, to feel more involved and fulfil their needs of social interaction. Opportunities in newspapers to get in touch, social media
Why does The Sun and many other papers include puzzles and competitions?
Engaged target audience, offers entertainment, can put answer in following day’s edition (encourage repeated purchase).
How does The Sun appeal to a male, heterosexual audience?
Sexualised images of women (used to have topless female models on Page 3 -> removed due to changed in attitudes in society, but can still be found on the website)
What can (active) audiences do on The Sun’s website?
Sign up/ subscribe (sign up for The Sun Bingo /Dating)
What is the layout like on The Sun’s website?
Similar to the paper (impact font, image led, soft news stories).
How many readers does The Sun get a day on their website?
Over 1 million
What often are audiences for The Sun and how does it reflect this?
Patriots, or even nationalists (content in the paper designed to target this)
What does The Sun being image led reflect?
The low literacy levels of its audience
