Media - Film Industry Flashcards
1
Q
What is syndication?
A
Where a company sells the rights to broadcast a TV programme to different channels or organisations.
2
Q
Vertically integrated meaning?
A
A company takes ownership of two or more key stages of its supply chain.
3
Q
Horizontal integration meaning?
A
A company owns several businesses of the same level / in the same sector that produce similar products. This strengthens/increases the organisation’s range of products, and reduces competition.
