New Technology - E-commerce Flashcards
1
Q
What is E-Commerce?
A
Selling products or services online
2
Q
What are the benefits of E-Commerce?
A
Can reduce costs & increase sales:
- Saves money on paper, brochures, product info can be viewed online
- Saves money on staff, Don’t require so many staff to give information over phone.
- Save money property, Don’t need high street shops, can send directly from warehouse
- Firms can be based in more remote areas, lower wage & rent / property costs
- All savings mean firms can offer lower prices
- Can reach international markets
3
Q
Talk about the international market possibilities
A
- Can target foreign countries using online marketing strategies
- Cheaper than advertising in foreign media
- May lead to higher profits
4
Q
What are Pro’s for the customer?
A
- Shop from anywhere anytime
- Search quickly through huge amounts of stock
- Easy to compare products and prices offered
- Encryption software means payment information is secure on many sites
- Often able to track progress of an order
5
Q
What are the Cons for the customer?
A
- Can be hard to tell if site belongs to a trustworthy firm
- Chance the payment details could be used illegally
- Products can’t be seen before or tried before buying
- Don’t have it straight away, Takes time to be delivered
- Can be difficult to exchange or return
- Spam marketing, direct e-mailers etc