Negotiations (Week 11) Flashcards
Positions
A party’s stand on the issue (stated agenda)
Interests
Underlying concerns/motives that would be affected by the resolution (hidden agenda)
BATNA
Best Alternative to Negotiated Agreement –> “backup plan” for each party if the negotiation falls through
Reservation Price
“Bottom line” price –> for buyers, it’s the most they’re willing to pay. For sellers, it’s the least they’re willing to sell for.
Bargaining Zone (ZOPA)
Range between two parties’ reservation prices
Target price
Each party’s realistic view of what the outcome will be.
Integrative Bargaining
Seeking a “win-win” solution; relationship with other party is important to maintain. Usually multiple issues at hand.
Distributive Bargaining
Usually results in “win-lose” solution; interests of parties are opposed; achieving short term goal > maintaining long term relationship (value claiming)
Framing effect
The way that we hear information changes how we evaluate our options (i.e. the order of words, phrasing, etc.)
Escalation of commitments
We become too invested to walk away, even when it’s in our best interest to do so (i.e. staying in a job you hate)
Sunk cost theory
Refusal to abandon a course of action due to a previous investment of resources (i.e. spent too much money, can’t turn back now)
Fixed-pie bias
Belief that the other person must be directly opposed in an argument
Asymmetrical information
One of the parties involved usually has more information than the other (i.e. seller knows more than the buyer, doctor knows more than the patient)