music video theories Flashcards

1
Q

According to Goodwin, what is illustration in a music video?

A

where the visuals are a literal interpretation of the lyrics

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2
Q

According to Goodwin, what is amplification in music videos?

A

• where the visuals focus on a key lyric from the song

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3
Q

According to Goodwin, what is disjuncture?

A

where the visuals have no connection to the lyrics

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4
Q

What is Avante Garde cinema?

A

• radical, ahead of its time, artistic rework of contemporary ideas

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5
Q

What is Gilroy’s postcolonialism theory?

A

• colonial discourses continue to inform contemporary attitudes to race and ethnicity now
• constructed racial hierarchies in society create binary oppositions through otherness

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6
Q

What are the three types of music video according to Simon Firth?

A

• performance
• narrative
• conceptual

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