Have you heard George’s podcast? Flashcards
What is the target audience of HYHGP?
25-45, educated, ethnically diverse people
How does HYHGP attract an educated audience?
podcast contains high brow content about politics, culture and philosophy
How does HYHGP attract a younger audience?
• use of street dialect
• unconventional structure of podcast
How does HYHGP attract BAME audiences?
focuses on relevant issues like drugs, racism, events like Grenfell Tower
What award did George’s podcast win and how does this attract an audience?
• 2019 Peabody Awards, awards more niche content
• acts as endorsement for the quality of content
How does George the Poet as the host attract an audience to the podcast?
• a successful rapper and spoken word artist, attracts his pre sold fans (young, black males)
How does George the Poet as host of the podcast attract an educated audience?
He attended Cambridge university, attracts wealthy, upper middle class, educated audience
How does the podcast featuring music from popular black artists engage the audience?
• features songs from Stormzy, Jay-Z, Jorja Smith, attracts modern black audience/ their pre sold fans
How does the podcast being available on BBC sounds attract a wider audience?
• accessible, free, product format offers flexibility through convergent technology
How does the podcast encourage social interaction between its audience? (Uses and Gratifications theory)?
has a forum named Common Ground where the audience can discuss and suggest topics within the podcast
What is the target audience for BBC 5 live?
• white, male, over 40, affluent
• therefore podcast attracts a new audience to BBC 5 live, maybe an attempt by the BBC to secure future listenership as radio stations are dealing with a decline
How does the podcast featuring George’s family appeal to the audience?
• makes George seem more relatable/ friendly
• creates a sense of personal identity (Uses and Gratifications theory)
How does the podcast featuring famous ethnic minority guests engage the target audience?
• attracts their pre sold fans e.g CBBC’s Jade Allyene
• provides entertainment (Uses and Gratifications theory)
How do intertextual references in the podcasts Bedtime Stories section engage the audience?
• provides entertainment (U+G)
• reference to Aladdin - targets older audience, popular in 80s
• reference to rick and morty, targets younger audience
What is the BBC’s public remit as a PSB?
• to inform, educate and entertain
How does the podcast fulfil the BBC’s public remit?
• inform and educate fulfilled through content about politics, culture ect - A Grenfell Tower story
• entertain through unconventional structure, music, celebrity guests
Why does the podcast being funded by the BBC allow it to be more experimental?
can make more niche and creative content as BBC is funded by license fees, doesn’t have to appeal to a mass audience to please advertisers
Why could the podcast be considered risky? Use Curran and Seatons theory
targets a more niche audience - suggests not all organisations are primarily operating for profit, juxtaposes Curran and Seatons theory
How does the podcast fulfil the BBC Royal Charter of Diversity and Inclusion?
• In 2021 the Diversity and Inclusion plan was launched by the BBC, made more poignant after 2020 BLM
• podcast targets and includes ethnic minorities
How does HYHGP appeal to the BBC 5 live target audience?
george’s podcast is chatty, reflects talk based nature of BBC 5 live
how does George’s podcast have an advantage over other smaller/ niche podcasts?
• despite being low budget, has access to BBC facilities like the concert orchestra
How does the production of george’s product support Curran and Seaton’s theory about diverse patterns of ownership?
George has total creative control over the podcast, alongside famous producer Benbrick (his pre sold fans are also attracted to the podcast)
How can Livingston and Lunt’s theory be applied to george’s podcast?
• challenges the theory about new media products being harder to regulate as the podcast doesn’t follow the watershed and contains warnings about adult content
How can Hall’s reception theory be applied to George’s podcast?
preferred - target younger audience enjoy podcast alongside bbc 5 lives pre existing audience
oppositional - bbc 5 live audience don’t engage as much, not typical content they consume
How can Guantlett’s theory of identity be applied?
• diverse representations of black peoples, insight into growing up in London in Chapter 1 Listen Closer
How can Gilroy’s theory of post colonialism be challenged/ applied to podcast?
• main target audience and people represented are ethnic minorities (challenges)
• applied - podcast isn’t mainstream, therefore isn’t taking as much of a risk by solely representing ethnic minorities
