Have you heard George’s podcast?

Question 1

What is the target audience of HYHGP?

Answer 1

25-45, educated, ethnically diverse people

Question 2

How does HYHGP attract an educated audience?

Answer 2

podcast contains high brow content about politics, culture and philosophy

Question 3

How does HYHGP attract a younger audience?

Answer 3

• use of street dialect
• unconventional structure of podcast

Question 4

How does HYHGP attract BAME audiences?

Answer 4

focuses on relevant issues like drugs, racism, events like Grenfell Tower

Question 5

What award did George’s podcast win and how does this attract an audience?

Answer 5

• 2019 Peabody Awards, awards more niche content
• acts as endorsement for the quality of content

Question 6

How does George the Poet as the host attract an audience to the podcast?

Answer 6

• a successful rapper and spoken word artist, attracts his pre sold fans (young, black males)

Question 7

How does George the Poet as host of the podcast attract an educated audience?

Answer 7

He attended Cambridge university, attracts wealthy, upper middle class, educated audience

Question 8

How does the podcast featuring music from popular black artists engage the audience?

Answer 8

• features songs from Stormzy, Jay-Z, Jorja Smith, attracts modern black audience/ their pre sold fans

Question 9

How does the podcast being available on BBC sounds attract a wider audience?

Answer 9

• accessible, free, product format offers flexibility through convergent technology

Question 10

How does the podcast encourage social interaction between its audience? (Uses and Gratifications theory)?

Answer 10

has a forum named Common Ground where the audience can discuss and suggest topics within the podcast

Question 11

What is the target audience for BBC 5 live?

Answer 11

• white, male, over 40, affluent
• therefore podcast attracts a new audience to BBC 5 live, maybe an attempt by the BBC to secure future listenership as radio stations are dealing with a decline

Question 12

How does the podcast featuring George’s family appeal to the audience?

Answer 12

• makes George seem more relatable/ friendly
• creates a sense of personal identity (Uses and Gratifications theory)

Question 13

How does the podcast featuring famous ethnic minority guests engage the target audience?

Answer 13

• attracts their pre sold fans e.g CBBC’s Jade Allyene
• provides entertainment (Uses and Gratifications theory)

Question 14

How do intertextual references in the podcasts Bedtime Stories section engage the audience?

Answer 14

• provides entertainment (U+G)

• reference to Aladdin - targets older audience, popular in 80s
• reference to rick and morty, targets younger audience

Question 15

What is the BBC’s public remit as a PSB?

Answer 15

• to inform, educate and entertain

Question 16

How does the podcast fulfil the BBC’s public remit?

Answer 16

• inform and educate fulfilled through content about politics, culture ect - A Grenfell Tower story
• entertain through unconventional structure, music, celebrity guests

Question 17

Why does the podcast being funded by the BBC allow it to be more experimental?

Answer 17

can make more niche and creative content as BBC is funded by license fees, doesn’t have to appeal to a mass audience to please advertisers

Question 18

Why could the podcast be considered risky? Use Curran and Seatons theory

Answer 18

targets a more niche audience - suggests not all organisations are primarily operating for profit, juxtaposes Curran and Seatons theory

Question 19

How does the podcast fulfil the BBC Royal Charter of Diversity and Inclusion?

Answer 19

• In 2021 the Diversity and Inclusion plan was launched by the BBC, made more poignant after 2020 BLM
• podcast targets and includes ethnic minorities

Question 20

How does HYHGP appeal to the BBC 5 live target audience?

Answer 20

george’s podcast is chatty, reflects talk based nature of BBC 5 live

Question 21

how does George’s podcast have an advantage over other smaller/ niche podcasts?

Answer 21

• despite being low budget, has access to BBC facilities like the concert orchestra

Question 22

How does the production of george’s product support Curran and Seaton’s theory about diverse patterns of ownership?

Answer 22

George has total creative control over the podcast, alongside famous producer Benbrick (his pre sold fans are also attracted to the podcast)

Question 23

How can Livingston and Lunt’s theory be applied to george’s podcast?

Answer 23

• challenges the theory about new media products being harder to regulate as the podcast doesn’t follow the watershed and contains warnings about adult content

Question 24

How can Hall’s reception theory be applied to George’s podcast?

Answer 24

preferred - target younger audience enjoy podcast alongside bbc 5 lives pre existing audience
oppositional - bbc 5 live audience don’t engage as much, not typical content they consume

Question 25

How can Guantlett’s theory of identity be applied?

Answer 25

• diverse representations of black peoples, insight into growing up in London in Chapter 1 Listen Closer

Question 26

How can Gilroy’s theory of post colonialism be challenged/ applied to podcast?

Answer 26

• main target audience and people represented are ethnic minorities (challenges)
• applied - podcast isn’t mainstream, therefore isn’t taking as much of a risk by solely representing ethnic minorities