film

Question 1

What is a conglomerate

Answer 1

a company that owns lots of different companies (subsidiaries)

Question 2

What is vertical integration?

Answer 2

where a company owns all three stages of the production of a product

Question 3

What is horizontal integration?

Answer 3

where a company grows it’s operations at the same level in an industry - e.g owning merch and music

Question 4

What is David Hesmonhalgh’s theory of cultural industries?

Answer 4

• cultural industry companies try to minimise risk and maximise audiences through:
-vertical and horizontal integration
-formatting their products by using stars and genres
• conglomerates operate across a number of different cultural industries
• the radical potential of the internet has somewhat been contained as it is owned by profit orientated companies

Question 5

What is Curran and Seaton’s theory about profit and power?

Answer 5

•commercial media companies aim to maximise their profit by becoming dominant within a profitable marketplace, then use their earnings to achieve further market domination
• small companies dominating a whole market reduces the diversity of content

Question 6

what is Livingston and Lunt’s theory about regulation

Answer 6

‘new media’ is harder to regulate e.g podcasts