Multiple Choice Generated Questions Flashcards
Comm 354
What is the ‘Id’ according to Freudian systems?
A) A person’s conscience
B) Oriented toward immediate gratification
C) The system that mediates between the id and superego
D) A person’s unique psychological makeup
B) Oriented toward immediate gratification
Which of the following is NOT a major orientation in Karen Horney’s theory?
A) Compliant
B) Aggressive
C) Detached
D) Introverted
D) Introverted
Which trait is associated with extroverts?
A) Shy
B) Prefer to be alone
C) Outgoing
D) Anxious in the presence of others
C) Outgoing
What does the Brand Personality Scale measure?
A) Sincerity
B) Excitement
C) Competence
D) All of the above
D) All of the above
What is ‘Animism Type 2’?
A) Objects are anthropomorphized
B) Objects are possessed by the soul of a being
C) Use of celebrity spokespersons
D) None of the above
A) Objects are anthropomorphized
What does the ‘Affect’ component of the ABC Model of Attitudes refer to?
A) What you think about the attitude object
B) What you intend to do with regards to the attitude object
C) The way you feel about the attitude object
D) None of the above
C) The way you feel about the attitude object
Which model is the most influential multi-attribute model?
A) TORA
B) Fishbein Model
C) ABC Model
D) Hierarchy of Effects
B) Fishbein Model
What does the Theory of Reasoned Action (TORA) consider?
A) Intentions vs behavior
B) Social pressure
C) Subjective norm
D) All of the above
D) All of the above
Which of the following is NOT a weakness of the TORA model?
A) Doesn’t deal with outcomes of behavior
B) Considers unintentional behavior
C) Doesn’t adjust for level of abstraction
D) Doesn’t differentiate between direct and indirect experience
B) Considers unintentional behavior
What is the principle of cognitive consistency?
A) We value harmony among our thoughts, feelings, and behaviors
B) We often form product attitudes based on our attitudes towards the ad
C) Our degree of commitment is related to the level of involvement
D) None of the above
A) We value harmony among our thoughts, feelings, and behaviors
What is the ‘Reciprocity’ principle in persuasion?
A) Giving is more likely after receiving
B) Something is more attractive if it is less available
C) We believe an authoritative source more readily
D) We try not to contradict ourselves
A) Giving is more likely after receiving
What is the ‘Sleeper Effect’?
A) Over time, disliked sources can still get a message across
B) A cognitive bias where we assume everyone knows as much as we do
C) A distortion of presented information due to selective disclosure
D) None of the above
A) Over time, disliked sources can still get a message across
Which type of message presents only positive information?
A) One-Sided Messages
B) Two-Sided Messages
C) Comparative Advertising
D) None of the above
A) One-Sided Messages
What is the ‘Truth Effect’?
A) Familiarity breeds liking
B) If it rings a bell, it must be true
C) Over time, disliked sources can still get a message across
D) None of the above
B) If it rings a bell, it must be true
Which appeal is more appropriate for low-involvement offerings?
A) Humour Appeals
B) Fear Appeals
C) Rational Appeals
D) Emotional Appeals
A) Humour Appeals
What is ‘Habitual Decision Making’?
A) Choices made with little/no conscious effort
B) High-involvement decision making
C) Collecting extensive information
D) None of the above
A) Choices made with little/no conscious effort
What is ‘Opportunity Recognition’?
A) Running out of a product
B) Buying a deficient product
C) Exposed to different or better quality products
D) None of the above
C) Exposed to different or better quality products
Which type of risk involves money and functionality?
A) Subjective Risk
B) Objective Risk
C) Social Risk
D) Psychological Risk
B) Objective Risk
What is the ‘Evoked Set of Alternatives’?
A) Alternatives actively considered
B) Alternatives aware of but not considering
C) All other alternatives not considered
D) None of the above
A) Alternatives actively considered
What is the ‘Expectancy Disconfirmation Model’?
A) Mental rules of thumb that lead to a speedy decision
B) Strongly associating certain items with specific countries
C) A model explaining how expectations influence satisfaction
D) None of the above
C) A model explaining how expectations influence satisfaction
What is a ‘Brand Community’?
A) A group of consumers sharing social relationships based on product usage
B) A group of consumers sharing a lifestyle
C) Linking a product to the needs of a group
D) None of the above
A) A group of consumers sharing social relationships based on product usage
Which type of influence involves product information from professionals?
A) Informational Influence
B) Utilitarian Influence
C) Value-Expressive Influence
D) Normative Influence
A) Informational Influence
What is ‘Referent Power’?
A) Access to information
B) Admired groups are copied
C) Social agreement
D) Specific knowledge or skills
B) Admired groups are copied
What is ‘Social Loafing’?
A) Loss of self-awareness in groups
B) Putting in less effort when judged as part of a group
C) Making riskier decisions in groups
D) None of the above
B) Putting in less effort when judged as part of a group
What is ‘Word-of-Mouth Communication’?
A) Product information transmitted by individuals to individuals
B) A direct-selling method at home parties
C) A change in beliefs/actions due to group pressure
D) None of the above
A) Product information transmitted by individuals to individuals
What are ‘Temporal Factors’?
A) Physical decor, odor, and temperature
B) Influence of time-related elements on consumer behavior
C) The community where the campaign is taking place
D) None of the above
B) Influence of time-related elements on consumer behavior
What is the ‘Exchange Theory’?
A) Every interaction involves an exchange of value
B) A direct-selling method at home parties
C) A pattern of consumption reflecting choices of time and money
D) None of the above
A) Every interaction involves an exchange of value
Which shopper type views shopping as a necessary evil?
A) Economic Consumer
B) Personalized Consumer
C) Ethical Consumer
D) Apathetic Consumer
D) Apathetic Consumer
What is ‘Lateral Cycling’?
A) Selling or exchanging already purchased products
B) Throwing away products
C) Giving away products
D) None of the above
A) Selling or exchanging already purchased products
What is a ‘Divestment Ritual’?
A) Iconic transfer
B) Transition-place
C) Ritual cleansing
D) All of the above
D) All of the above
What is ‘Discretionary Income’?
A) Money left over after basic expenses
B) Money spent on shelter and transportation
C) Money spent on entertainment
D) None of the above
A) Money left over after basic expenses
What is ‘Achieved Status’?
A) Status earned through hard work
B) Status born with
C) Passage from one social class to another
D) None of the above
A) Status earned through hard work
Which type of mobility involves moving from one occupation to another in the same social class?
A) Horizontal Mobility
B) Downward Mobility
C) Upward Mobility
D) None of the above
A) Horizontal Mobility
What does ‘Occupational Prestige’ evaluate?
A) A person’s worth based on occupation
B) A person’s worth based on income
C) A person’s worth based on education
D) None of the above
A) A person’s worth based on occupation
Which type of product purchase is better predicted by social class?
A) Major non-status expenditures
B) Lower to moderately priced symbolic purchases
C) Expensive or symbolic product purchases
D) None of the above
B) Lower to moderately priced symbolic purchases
What is a ‘Myth’?
A) A story containing symbolic elements representing shared emotions/ideals
B) A pattern of consumption reflecting choices
A) A story containing symbolic elements representing shared emotions/ideals
