Chapter 10 Flashcards
Buying and Disposing
1
Q
Antecedent states
A
Include situational factors, usage contexts, time pressure, mood, and shopping orientation.
2
Q
Purchase environment
A
This is the shopping experience along with point of purchase stimuli, and sales interactions.
3
Q
Post purchase processes
A
This involves customer satisfaction, chronic disposal, and alternative markets.
4
Q
A
