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COMM 352 - MS > Multiple Choice Generated Questions > Flashcards

Multiple Choice Generated Questions Flashcards

1
Q

What is the most important focus for a successful business according to Jeff Bezos?

A. Competing with others
B. Reducing operational costs
C. Obsessively focusing on the customer
D. Expanding globally

A

C. Obsessively focusing on the customer

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2
Q

Which function in a business is best suited to be closest to customers?

A. Sales
B. Marketing
C. Operations
D. Finance

A

B. Marketing

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3
Q

Why is defining a target market important?

A. To sell products at a higher price
B. To reduce the number of products
C. To efficiently allocate resources and tailor marketing efforts
D. To avoid competition with other businesses

A

C. To efficiently allocate resources and tailor marketing efforts

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4
Q

What role does customer data play in Amazon’s marketing strategy?

A. Reduces product returns
B. Personalizes recommendations and tailors marketing efforts
C. Cuts down marketing costs
D. Helps in designing products

A

B. Personalizes recommendations and tailors marketing efforts

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5
Q

How does understanding customers help in marketing?

A. By improving communication and brand perception
B. By reducing production costs
C. By minimizing the number of competitors
D. By offering the lowest prices in the market

A

A. By improving communication and brand perception

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6
Q

What is one example of how a company successfully defines its target customer?

A. Coca-Cola targeting soda lovers with various product lines
B. Nike focusing on young children’s products
C. Apple targeting budget-conscious consumers
D. Amazon selling to a wide range of markets without specialization

A

A. Coca-Cola targeting soda lovers with various product lines

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7
Q

Why is it ineffective to try to sell to everyone?

A. It requires too much investment in customer service
B. It results in wasted resources and less effective marketing
C. It leads to product oversupply
D. It increases competition

A

B. It results in wasted resources and less effective marketing

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8
Q

Which of the following is NOT a benefit of understanding customers?

A. Improving product development
B. Anticipating market trends
C. Decreasing brand reputation
D. Building stronger customer relationships

A

C. Decreasing brand reputation

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9
Q

How does focusing on specific customers help a business differentiate from competitors?

A. By offering lower prices
B. By creating a unique brand identity
C. By reducing marketing expenses
D. By targeting everyone equally

A

B. By creating a unique brand identity

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10
Q

What are the benefits of customer insights for future marketing strategies?

A. Helping to increase product prices
B. Identifying new market segments and tailoring campaigns
C. Reducing the need for marketing
D. Allowing companies to ignore customer feedback

A

B. Identifying new market segments and tailoring campaigns

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11
Q

What is environmental scanning?

A. A process for collecting sales data
B. A method to evaluate internal staff performance
C. A process to gather, analyze, and use information about external and internal factors affecting a business
D. A tool for increasing production efficiency

A

C. A process to gather, analyze, and use information about external and internal factors affecting a business

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12
Q

Which of the following is an example of a company failing to adapt to environmental changes?

A. IBM transitioning from typewriters to computers
B. Royal Typewriter becoming a niche product
C. Smith Corona filing for bankruptcy after the rise of personal computers
D. Brother offering office equipment alongside typewriters

A

C. Smith Corona filing for bankruptcy after the rise of personal computers

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13
Q

How often should environmental scanning be conducted informally?

A. Annually
B. Quarterly
C. Daily
D. Never

A

C. Daily

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14
Q

What does SWOT analysis stand for?

A. Sales, Weaknesses, Opportunities, Threats
B. Strengths, Weaknesses, Opportunities, Threats
C. Strategy, Weaknesses, Objectives, Trends
D. Strengths, Weaknesses, Opportunities, Targets

A

B. Strengths, Weaknesses, Opportunities, Threats

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15
Q

Why is environmental scanning important for a business?

A. It allows the company to understand and anticipate changes in its environment
B. It helps businesses reduce employee costs
C. It is only useful for small businesses
D. It eliminates the need for marketing

A

A. It allows the company to understand and anticipate changes in its environment

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16
Q

What role does technology play in the evolution of the radio industry?

A. Technology is irrelevant to the radio industry
B. Radio has always remained the same regardless of technological changes
C. Technology has driven radio from AM to FM, and now to digital and streaming formats
D. Technology has slowed the growth of radio

A

C. Technology has driven radio from AM to FM, and now to digital and streaming formats

17
Q

What is an example of a radio station adapting to modern technologies?

A. Switching back to AM broadcasting
B. Offering interactive radio shows via smart speakers
C. Reducing broadcast hours to cut costs
D. Using manual playlists created by employees

A

B. Offering interactive radio shows via smart speakers

18
Q

How can understanding Generation Alpha help the radio industry?

A. Generation Alpha prefers traditional AM radio over FM
B. Generation Alpha is irrelevant to the future of radio
C. Their consumption habits will shape future media, pushing radio to adopt new technologies
D. They are not influenced by digital technologies

A

C. Their consumption habits will shape future media, pushing radio to adopt new technologies

19
Q

What is the main benefit of using environmental scanning in a business?

A. Increasing employee salaries
B. Staying proactive and ahead of market changes
C. Reducing marketing efforts
D. Limiting the number of customers

A

B. Staying proactive and ahead of market changes

20
Q

What was a major reason for the downfall of typewriter companies like Smith Corona?

A. They focused too much on product features rather than evolving customer needs
B. They invested heavily in digital products
C. They pioneered personal computers
D. They were never major competitors in the office equipment industry

A

A. They focused too much on product features rather than

21
Q

What is the primary purpose of marketing planning?

A. To reduce production costs
B. To set objectives, formulate strategies, and develop action plans for marketing
C. To create new products for the market
D. To handle customer service complaints

A

B. To set objectives, formulate strategies, and develop action plans for marketing

22
Q

Why is marketing planning important for a business?

A. It helps reduce employee numbers
B. It provides a clear sense of strategic direction and helps allocate resources effectively
C. It focuses solely on advertising strategies
D. It eliminates the need for sales teams

A

B. It provides a clear sense of strategic direction and helps allocate resources effectively

23
Q

Which of the following is a key element of an effective marketing plan?

A. Product design
B. Employee satisfaction survey
C. SWOT analysis
D. Legal compliance report

A

C. SWOT analysis

24
Q

How does marketing planning assist with risk management?

A. It increases the speed of marketing campaigns
B. It allows companies to anticipate potential risks and develop contingency plans
C. It eliminates competition entirely
D. It reduces the need for market research

A

B. It allows companies to anticipate potential risks and develop contingency plans

25
Q

Which department should be involved in marketing planning to provide insights into customer needs and preferences?

A. Marketing department
B. Product development team
C. Sales department
D. Finance department

A

C. Sales department

26
Q

What does a marketing plan’s ‘Executive Summary’ typically include?

A. A detailed breakdown of company expenses
B. An overview of the plan’s main objectives and strategies
C. A list of competitors’ products
D. A compilation of customer complaints

A

B. An overview of the plan’s main objectives and strategies

27
Q

Why is it important for marketing plans to be adaptable?

A. To easily switch from one department to another
B. To adjust to market and consumer behavior changes
C. To allow more involvement from the IT department
D. To reduce the need for budgeting

A

B. To adjust to market and consumer behavior changes

28
Q

Which team is primarily responsible for ensuring that visual content and branding elements align with the marketing plan?

A. Finance team
B. Creative/Design team
C. Operations team
D. Market research team

A

B. Creative/Design team

29
Q

How can a marketing plan help attract investors?

A. It provides a clear strategy showcasing the company’s potential for executing marketing strategies effectively
B. It focuses on reducing the marketing budget
C. It eliminates the need for financial reporting
D. It helps the company avoid competition

A

A. It provides a clear strategy showcasing the company’s potential for executing marketing strategies effectively

30
Q

Which of the following departments is essential for budgeting and ensuring financial feasibility of the marketing plan?

A. Sales department
B. Marketing department
C. Finance department
D. Customer service department

A

C. Finance department

31
Q

What are the three key growth levers for increasing sales mentioned in the document?
A) Expanding the market, capturing market share, increasing revenues from existing customers
B) Reducing costs, increasing prices, improving product quality
C) Enhancing customer service, expanding product lines, entering new markets
D) Increasing advertising, improving logistics, reducing prices

A

A) Expanding the market, capturing market share, increasing revenues from existing customers

32
Q

Which strategy involves identifying untapped customer segments or unexplored geographical regions?
A) Capturing market share
B) Expanding the market
C) Increasing revenues from existing customers
D) Enhancing customer service

A

B) Expanding the market

33
Q

What is one example given for expanding the market for a CPG company producing organic baby food?
A) Offering limited-time promotions
B) Introducing a line of organic toddler snacks
C) Creating unique flavor combinations
D) Developing a subscription model

A

B) Introducing a line of organic toddler snacks

34
Q

What is a critical growth lever that involves gaining a larger portion of the existing market by outperforming competitors?
A) Expanding the market
B) Capturing market share
C) Increasing revenues from existing customers
D) Enhancing customer service

A

B) Capturing market share

35
Q

Which of the following is NOT a strategy mentioned for capturing market share?
A) Differentiation
B) Marketing and advertising
C) Competitive pricing
D) Customer retention programs

A

D) Customer retention programs

36
Q

What is an example of product innovation for a CPG company manufacturing premium chocolate bars?
A) Offering refillable packaging
B) Creating unique flavor combinations
C) Developing a subscription model
D) Entering new geographic markets

A

B) Creating unique flavor combinations

37
Q

Which growth lever involves maximizing the value derived from current customer relationships?
A) Expanding the market
B) Capturing market share
C) Increasing revenues from existing customers
D) Enhancing customer service

A

C) Increasing revenues from existing customers

38
Q

What is one strategy mentioned for increasing revenues from existing customers?
A) Offering limited-time promotions
B) Conducting market research
C) Implementing customer retention and loyalty programs
D) Launching targeted marketing campaigns

A

C) Implementing customer retention and loyalty programs

COMM 352 - MS (10 decks)

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