Module 11 Flashcards
Support the Value: Service with an AI Perspective
1
Q
Satisfaction
A
How well a customer’s needs and expectations are met.
2
Q
Loyalty
A
The likelihood of a customer to repeatedly choose a particular brand over others.
3
Q
Which customers are most likely to become loyal customers?
A
Satisfied customers
4
Q
WIIFM
A
What’s In It For Me
