Module 5

Question 1

How can variability can make supply chain management diffcult?

Answer 1

1. Demand Variability
2. Supply Variability
3. Lead Time Variability
4. Production Variability
5. Bullwhip Effect

Question 2

Demand Variability

Answer 2

Fluctuation in customer demand.

Question 3

Supply Variability

Answer 3

Variations in the ability of suppliers to deliver materials on time in expected quantities.

Question 4

Lead Time Variability

Answer 4

Variations in the time it takes for materials or products to move through the supply chain.

Question 5

Production Variability

Answer 5

Variability in the production processes, such as breakdowns, labour shortages, or quality issues.

Question 6

Bullwhip Effect

Answer 6

The amplification of demand variability as it moves up the supply chain. Small fluctuations in customer demand can become magnified as they are communicated upstream, leading to exaggerated inventory swings and inefficiencies.

Question 7

What are strategies to mitigate the challenges in supply chains?

Answer 7

• Collaboration and Information Sharing
• Safety Stock and Buffer Inventory
• Agile and Flexible Operations
• Demand-Driven Approach
• Continuous Improvement and Data Analytics

Question 8

How can marketing strategy influence operations strategy?

Answer 8

• Demand forecasting
• Product Development and Innovation
• Customer Experience and Service Delivery

Question 9

How can operations strategy can also influence marketing strategy?

Answer 9

• Product availability
• Pricing and cost structure
• Service quality and delivery

Question 10

How can operational considerations that impact the marketing strategy?

Answer 10

• Product or service delivery
• Customer service and support
• Capacity and scalability
• Timing and coordination
• Cost considerations