MS -product strategies (packaging)

Question 1

packaging

Answer 1

Involves more than simply putting the product in any container or placing a wrapper around it

It involves the design of a particular container and the graphic design for a product

To assist sales, the packaging of a product is sometimes as important as the product itself

Question 2

why is packaging important

Answer 2

Well-designed packaging will give a positive impression of the product and encourage first-time costumers

It must be functional, show the brand name and, be consistent with the positioning strategy

Packaging is also important as it, protects the item, differentiates the item, promotes the item, communicates information and keeps the item safe and fresh

If you are smart about your packaging design and develop an emotional connection with the consumer, then it can be extremely effective marketing tool

Question 3

labelling

Answer 3

The presentation of information on a product or its package

A label is that part of the package that contains this information

Labels can be used to promote other products, communicate key information or adhere to legal regulations