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12-BS-Marketing

This class was created by Brainscape user scarlet andrews. Visit their profile to learn more about the creator.

By: scarlet andrews
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Decks in this class (16)

ROM - strategic role of marketing
What is marketing,
Strategic role of marketing,
How is the strategic role achieved
11  cards
ROM - The changing approach to marketing
The changing approaches to marketing,
The three orientations,
What is the production orientation
11  cards
ROM - Different types of markets
What is a market,
When thinking about their market ...,
The resource market
15  cards
MP - situational analysis and market research
What is the marketing process,
Situational analysis,
Importance of situational analysis
20  cards
MP - objectives, target markets and strategies
Establish objectives,
Establishing objectives is benefi...,
The substance of these objectives
10  cards
MP - implementing strategies and monitoring and controlling
Developing market strategies,
Implement monitor and control,
Develop a financial forecast for ...
6  cards
IOM -factors infleuncing customer choice (physiological and socio-cultural factors)
What are influences on marketing,
What are the influences on marketing,
Factors influencing customer choice
25  cards
IOM - factors influencing customer choice (economic and government factors)
Economic influences,
During a peak or boom there are,
During an economic downturn or tr...
8  cards
IOM - The ACL, ACCC and Implied conditions
What are influences on marketing,
Consumer laws,
Consumer laws in australia
19  cards
IOM - Ethical issues (truth, accuracy and good taste in advertising
What is meant by ethical issues,
Ethical concerns in marketing today,
Materialism
13  cards
MS - marketing segmentation, differentiation n and positioning
What are marketing strategies,
The marketing strategies,
The marketing mix
15  cards
MS - product strategies (branding)
The total product concept,
Product strategies,
Brand and branding
6  cards
MS -product strategies (packaging)
Packaging,
Why is packaging important,
Labelling
3  cards
MS - people, processes and physical evidence
The three ps,
People,
Processes
4  cards
MS - pricing strategies (long term tactics)
What is price in the marketing mix,
Key considerations with pricing,
Pricing methods
8  cards
MS - pricing strategies (short term tactics)
Pricing strategies tactics,
Short term pricing tactics include,
Penetration pricing
4  cards

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12-BS-Marketing

  • Class purpose General learning

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