Motivational Research Flashcards
1
Q
What is Freudian’s Model of the Mind?
A
Made up of the conscious, the subconscious, the unconscious and the ID.
2
Q
What is The Conscious?
A
The small amount of mental activity we know about.
3
Q
What is The Subconscious?
A
Things we could be aware of if we wanted or tried.
4
Q
What is The Unconscious?
A
Things we are unaware of and can not become aware of.
5
Q
What is The ID?
A
Part of the unconscious mind and comprises of two instincts.
6
Q
What are the 7 Stages of Depth Interviews?
A
- Focus on first experiences
- Testing extremes
- Being specific
- Feelings are facts
- Test for clues
- Permit spontaneity
- Watch emotionally
7
Q
What is Observation?
A
Ask consumers to use the product and note what they do and what they look like.
8
Q
What are Reflections?
A
