Motivation: behavioural approach Flashcards
what is the behavioural theory of motivation based on?
Skinner’s rewards and punishments
consistent and constant reinforcement
these may help develop certain behaviours
What is positive reinforcement?
Giving something to reward behaviour
What is negative reinforcement?
taking something away to reinforce behaviour
What is positive punishment?
reducing behaviour by adding something
- homework everytime you see a phone in class
What is negative punishment?
Taking away something
- removing you from the situation - time out
Criticism of behavioural approach
personal factors must be considered - characteristics/traits
based on external factors
Bandura (1963)
Bobo doll study
people learn though observing, imitating and modelling
if the perceived rewards seem to outweigh costs then more likely to imitate the behaviour
The motivation to identify with a model so that they have that desired quality