Moray (1959) Flashcards
What is the area
Cognitive
What is the key theme
Attention
What are the two main methods of studying attention
Selective attention
Divided attention
What is selective attention
People are presented with two or more simultaneous messages, and are instructed to process and respond to only one of them
A way of doing this is to use shadowing in which one message is fed into the left ear and a different message into the right ear (through headphones)
What is divided attention
This is a dual- task technique in which people are asked to attend and respond to both( or all) the messages
Whereas shadowing focuses attention on a particular message, the dual-task method deliberately divided people’s attention
Research method
3 lab experiments
What was the aim of the study
To test Cherry’s dicho stuck listening findings in relation to:
- the amount of information recognised in the unattended message
- the effect of hearing your own name in the unattended message
- the effect of instructions to identify a specific target in the unattended message
Sample
Male and female undergraduates and research workers
Ppt numbers are not given for experiment 1
Experiment 2: 12 ppts
Experiment 3: two groups of 14ppts
Controls
- in all tasks, the same tape recorder was, one output going to each earpiece of headphones
- loudness was matched by asking participants to say when two messages seemed equally loud
- before each experiment the ppts were given 4 passages of prose to shadow for practice
- all passages throughout the study were recorded by one male speaker at a rate of 139wpm
Experiment 1 design
Repeated measures design
Independent variables of experiment 1
- the shadowed message
- the unattended message
- control- the recognition test
What was the dependent variable
The number of words recognised correctly in the rejected message
Conclusions
In a situation where a ppt directs his attention to the reception of a message from one ear, and rejects a message from the other ear, almost none of the verbal content of the rejected message is able to penetrate the attention barrier
- a short list of simple words presented as the rejected message shows no trace of being called even when presented many times