Monroe's Motivated Sequence Flashcards
1
Q
What are the 5 steps of Monroe’s Motivated Sequence
A
- Attention
- Need
- Satisfaction
- Visualization
- Action
2
Q
What is capture audience’s attention
A
Attention
3
Q
What is describe a problem related to the audience’s interests & needs that should be solved
A
Need
4
Q
What is to propose a plan of action that will solve the problem & satisfy audience needs
A
Satisfaction
5
Q
What is describing what the audience’s lives will be like once the plan of action will be implemented
A
Visualization
6
Q
What is to ask the audience to act in a way that demonstrate their commitment to solution
A
Action
