MODULE 9- Opportunities, Challenges and Power of Media and Information

Question 1

The economics of media can be explained in the simple equation ___

Answer 1

Ratings = Revenues

Question 2

Is a colloquial term for AUDIENCE MEASUREMENT that influences timing,
placements, and markets for media content and advertising. (Balnaves,
O’Regan, & Goldsmith, 2011). It also DETERMINE THE NUMBER OF PEOPLE who
watches, listens to or reads a particular media content.

Answer 2

Ratings

Question 3

It is the INCOME GENERATED from the sale of goods or services, or any other use of capital or assets, associated with the
main operations of an organization before any costs or expenses are deducted.

Answer 3

Revenues

Question 4

It is the amount of MONEY BROUGHT BY ADVERTISERS to the media industry.

Answer 4

Revenues

Question 5

The Philippine MEDIA IS A GREAT ASSET IN THE COUNTRY’S ECONOMY.

Answer 5

The Opportunity

Question 6

Despite thriving as an industry, the MEDIA REMAINS VULNERABLE TO ECONOMIC THREATS.

Answer 6

The Challenge

Question 7

It is the UNAUTHORIZED USE OF ANOTHER’S PRODUCTION, invention, or conception especially in infringement of a copyright by the Merriam Webster’s dictionary.

Answer 7

Piracy

Question 8

Joe Karaganis (2011) explains that the reasons why piracy is
prevalent all over the world are ___, ____, ____

Answer 8

High prices for media goods, low incomes, and cheap digital technologies

Question 9

ALLOWING ANYONE with access to the internet TO CONTRIBUTE TO THE NETWORK OF INFORMATION RAISES CREDIBILITY AND AUTHENTICITY ISSUES.

Answer 9

Credibility Issues

Question 10

Oxford bibliographies referred to the ___ as the SIGNIFICANT ALTERATION OF SOCIAL STRUCTURE (persistent networks of
social relationships, where interaction between people or groups has become
routine and repetitive) and cultural patterns (shared ways of living and
thinking).

Answer 10

Social change

Question 11

Among the first to realize the possible positive applications of the media and
society’s co-dependent relationships were ___ and ___

Answer 11

Daniel Lerner, Wilbur Schramm.

Question 12

The works ___ and ___ by Daniel Lerner and Wilbur Schramm served as the FOUNDING TEXTS OF DEVELOPMENT COMMUNICATION
according to the University of Pennsylvania

Answer 12

The Passing of Traditional Society,(1958) Mass Media and National Development (1964)

Question 13

___ uses communication to aid in the development of society.

Answer 13

Development Communication

Question 14

In the context of THE MEDIA AND POLITICS, what is the opportunity under it?

Answer 14

Freedom of Information Bill

Question 15

Media and information have the power to sway society’s beliefs and
perceptions. PEOPLE HAVE THE TENDENCY TO RECEIVE DATA FROM THE MEDIA AND ACCEPT IT AS FACT RIGHT AWAY WITHOUT CONDUCTING DUE DILIGENCE

Answer 15

Misleading Information

Question 16

So SHOULD THE MEDIA FAIL TO PROVIDE FACTS, or abuse their influence, SOCIETY WILL ALL BE TOO VULNERABLE because of their obliviousness. This is the fatal flaw in the relationship, hinders true positive social change.

Answer 16

Media Influence

Question 17

Sarah Ostes (2008) noted that there are two perspectives to be considered in
understanding the relationship of media and politics. These are ___ and ___

Answer 17

-Impact of the media on an element in politics
-The effect of politics on the media

Question 18

This is best illustrated during the election period in democratic political setups. The
INFORMATION THE PUBLIC DERIVES FROM THE MEDIA OFTEN SWAYS SUPPORT FROM ONE CANDIDATE to the next and therefore affecting the results of the election itself.

Answer 18

The impact of the media on an element in politics

Question 19

POLITICS REGULATES THE MEDIA INDUSTRY. They enforce the rules and regulations governing the media industry as prescribed in a country’s current political
system.

Answer 19

Effect of politics on the media

Question 20

It mandates the release of public documents MANDATES THE RELEASE OF PUBLIC DOCUMENTS TO THOSE WHO REQUIRE IT BENEFITS THE MEDIA in their access to information and the
government in its war against corruption (The Official Gazette).

Answer 20

Freedom of Information Bill

Question 21

The alpha-male or the depiction of the heterosexual male as superior to the other genders is still ever present in most media
content. It seems that countless protests from feminist movements and
the LGBT (Lesbians, Gays, Bisexuals, Transgenders) community have
done little to eradicate sexist elements in the media.

Answer 21

Gender Roles

Question 22

It is defined as the process of labeling an entire group of people
according to the characteristics of some.

Answer 22

Stereotyping

Question 23

The Caucasian is at the top of the social class ladder. Black people slavery may have been long gone, but media’s
tendency to favor whites in lead roles and giving sidekick roles to other
people of color raises racial discrimination allegations.

Answer 23

Racial Discrimination

Question 24

Journalism professor Adam Penenberg (2007) defined ___ as
situations in which there are COMPETING PROFESSIONAL OBLIGATIONS OR INTEREST THAT COMPETE WITH THE JOURNALIST’S OBLIGATION to his outlet and audience.

Answer 24

Conflict of interest

Question 25

It is defined as taking responsibility for one’s actions. It is at
the core of media ethics.

Answer 25

Accountability

Question 26

In his book Media Ethics and Accountability Systems, he emphasizes that a media
professional is not just accountable, he or she is accountable to someone.

Answer 26

Bertrand (2000)

Question 27

Philip Steele (1999) defines ___ as any
ATTEMPT TO LIMIT OR PREVENT THE FREE EXCHANGE OF INFORMATINON. It suppresses information, ideas, or artistic
expressions.

Answer 27

Censorship

Question 28

The State University of Oklahoma enumerated the following as forms or types of censorship:

Answer 28

1. Preventive
2. Punitive
3. Taboo

Question 29

It is EXERCISED BEFORE THE EXPRESSION IS MADE PUBLIC. Examples of which in includes government restraints, licensing, and self-censorship.

Answer 29

Preventive

Question 30

It is EXERCISED AFTER THE EXPRESSION IS MADE IN PUBLIC. This type of censorship is PENALIZING IN NATURE.

Answer 30

Punitive

Question 31

It is a type of censorship of that which SOCIETY DEEMS INAPPROPRIATE OR OFFENSIVE

Answer 31

Taboo