MODULE 9- Opportunities, Challenges and Power of Media and Information Flashcards
The economics of media can be explained in the simple equation ___
Ratings = Revenues
Is a colloquial term for AUDIENCE MEASUREMENT that influences timing,
placements, and markets for media content and advertising. (Balnaves,
O’Regan, & Goldsmith, 2011). It also DETERMINE THE NUMBER OF PEOPLE who
watches, listens to or reads a particular media content.
Ratings
It is the INCOME GENERATED from the sale of goods or services, or any other use of capital or assets, associated with the
main operations of an organization before any costs or expenses are deducted.
Revenues
It is the amount of MONEY BROUGHT BY ADVERTISERS to the media industry.
Revenues
The Philippine MEDIA IS A GREAT ASSET IN THE COUNTRY’S ECONOMY.
The Opportunity
Despite thriving as an industry, the MEDIA REMAINS VULNERABLE TO ECONOMIC THREATS.
The Challenge
It is the UNAUTHORIZED USE OF ANOTHER’S PRODUCTION, invention, or conception especially in infringement of a copyright by the Merriam Webster’s dictionary.
Piracy
Joe Karaganis (2011) explains that the reasons why piracy is
prevalent all over the world are ___, ____, ____
High prices for media goods, low incomes, and cheap digital technologies
ALLOWING ANYONE with access to the internet TO CONTRIBUTE TO THE NETWORK OF INFORMATION RAISES CREDIBILITY AND AUTHENTICITY ISSUES.
Credibility Issues
Oxford bibliographies referred to the ___ as the SIGNIFICANT ALTERATION OF SOCIAL STRUCTURE (persistent networks of
social relationships, where interaction between people or groups has become
routine and repetitive) and cultural patterns (shared ways of living and
thinking).
Social change
Among the first to realize the possible positive applications of the media and
society’s co-dependent relationships were ___ and ___
Daniel Lerner, Wilbur Schramm.
The works ___ and ___ by Daniel Lerner and Wilbur Schramm served as the FOUNDING TEXTS OF DEVELOPMENT COMMUNICATION
according to the University of Pennsylvania
The Passing of Traditional Society,(1958) Mass Media and National Development (1964)
___ uses communication to aid in the development of society.
Development Communication
In the context of THE MEDIA AND POLITICS, what is the opportunity under it?
Freedom of Information Bill
Media and information have the power to sway society’s beliefs and
perceptions. PEOPLE HAVE THE TENDENCY TO RECEIVE DATA FROM THE MEDIA AND ACCEPT IT AS FACT RIGHT AWAY WITHOUT CONDUCTING DUE DILIGENCE
Misleading Information
So SHOULD THE MEDIA FAIL TO PROVIDE FACTS, or abuse their influence, SOCIETY WILL ALL BE TOO VULNERABLE because of their obliviousness. This is the fatal flaw in the relationship, hinders true positive social change.
Media Influence
Sarah Ostes (2008) noted that there are two perspectives to be considered in
understanding the relationship of media and politics. These are ___ and ___
-Impact of the media on an element in politics
-The effect of politics on the media
This is best illustrated during the election period in democratic political setups. The
INFORMATION THE PUBLIC DERIVES FROM THE MEDIA OFTEN SWAYS SUPPORT FROM ONE CANDIDATE to the next and therefore affecting the results of the election itself.
The impact of the media on an element in politics
POLITICS REGULATES THE MEDIA INDUSTRY. They enforce the rules and regulations governing the media industry as prescribed in a country’s current political
system.
Effect of politics on the media
It mandates the release of public documents MANDATES THE RELEASE OF PUBLIC DOCUMENTS TO THOSE WHO REQUIRE IT BENEFITS THE MEDIA in their access to information and the
government in its war against corruption (The Official Gazette).
Freedom of Information Bill
The alpha-male or the depiction of the heterosexual male as superior to the other genders is still ever present in most media
content. It seems that countless protests from feminist movements and
the LGBT (Lesbians, Gays, Bisexuals, Transgenders) community have
done little to eradicate sexist elements in the media.
Gender Roles
It is defined as the process of labeling an entire group of people
according to the characteristics of some.
Stereotyping
The Caucasian is at the top of the social class ladder. Black people slavery may have been long gone, but media’s
tendency to favor whites in lead roles and giving sidekick roles to other
people of color raises racial discrimination allegations.
Racial Discrimination
Journalism professor Adam Penenberg (2007) defined ___ as
situations in which there are COMPETING PROFESSIONAL OBLIGATIONS OR INTEREST THAT COMPETE WITH THE JOURNALIST’S OBLIGATION to his outlet and audience.
Conflict of interest
It is defined as taking responsibility for one’s actions. It is at
the core of media ethics.
Accountability
In his book Media Ethics and Accountability Systems, he emphasizes that a media
professional is not just accountable, he or she is accountable to someone.
Bertrand (2000)
Philip Steele (1999) defines ___ as any
ATTEMPT TO LIMIT OR PREVENT THE FREE EXCHANGE OF INFORMATINON. It suppresses information, ideas, or artistic
expressions.
Censorship
The State University of Oklahoma enumerated the following as forms or types of censorship:
- Preventive
- Punitive
- Taboo
It is EXERCISED BEFORE THE EXPRESSION IS MADE PUBLIC. Examples of which in includes government restraints, licensing, and self-censorship.
Preventive
It is EXERCISED AFTER THE EXPRESSION IS MADE IN PUBLIC. This type of censorship is PENALIZING IN NATURE.
Punitive
It is a type of censorship of that which SOCIETY DEEMS INAPPROPRIATE OR OFFENSIVE
Taboo
