MODULE 13- Visual - Audio Media and Information Flashcards
These are sources of
information in the form of
visual representations.
Visual Media
A kind of media resource
which uses recorded audio
materials for communicating
and delivering information.
Audio Media
Materials that are used to formulate new
information to aid learning through the
production of visual images.
Visual media and information
Photography, video, screenshots,
infographics, and data visualization
Types of visual media
Visual media produced by formal
organizations. Other visual media
are considered informally produced.
Formally and informally produced visual
media
The primary purpose of visual information is TO GAIN ATTENTION, CREATE MEANING, ANF FACILITATE RETENTION.
Purpose of Visual Information
The building blocks or
basic units in the construction of a visual image.
Visual design elements
What are the six design elements?
- Line
- Shape
- Value
- Texture
- Color
- Form
It DESCRIBES A SHAPE OR OUTLINE. It can create texture and can be thick or thin.
Line
It is usually a GEOMETRIC AREA that stands
out from the space next to or around it. It may also be ORGANIC.
Shape
The DEGREE OF LIGHT AND DARK in a
design. It is the contrast
between black and white and all the tones in between.
Value
___ is the extreme
changes between values.
Contrast
The way a surface feels or is perceived to feel. It can be added to attract or repel interest to a visual element.
Texture
___ is the ILLUSION OF THE SURFACES peaks and valleys, resulting in a feeling of
smoothness or roughness in objects.
Visual texture
Determined by its hue (name of
color), intensity (purity of the hue), and value (lightness or darkness of hue)
Color
A figure having volume and thickness
Form
What are the VISUAL DESIGN PRINCICPLES?
- Consistency
- Center of Interest
- Balance
- Harmony
- Contrast
- Directional Movement
- Rhythm
- Perspective
___ of margins, typeface,
typestyle, and colors is necessary,
especially in slide presentations
or documents that are more than
one page.
Consistency
An AREA THAT FIRST ATTRACTS ATTENTION in a
composition. This area is more important when compared to the other objects or elements in a composition.
Center of Interest
A feeling of VISUAL EQUALITY in shape, form, value, color, etc.
Balance
BRINGS TOGETHER a composition
with similar units.
Harmony
OFFERS SOME CHANGE IN VALUE CREATING A VISUAL DISCORD in a composition. It also shows the difference between shapes and can be used as a background to bring objects out and forward in a design.
Contrast
A VISUAL FLOW THROUGH THE COMPOSITION. It can be the SUGGESTION OF MOTION in a design as you move from object to object by way of placement and position.
Directional Movement
A movement in which
some ELEMENTS RECUR REGULARLY.
Rhythm