Module 8: Impression Formation Lectures Flashcards

1
Q

What are Traits?

A
• behavioural tendencies  
  which are reasonably 
  consistent overtime and 
  situations.
• Traits labels like “honest” are 
   our shorthand and used to 
   describe these behavioural 
   tendencies quickly and in a 
   way that can easily be 
   communicated with others.
• They serve as an efficient way 
   to organize vast amounts of 
   information about others.
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2
Q

Why are person perceptions so important?

A
• From an evolutionary 
  perspective we need to be 
  able to identify social ideas 
  and threats from 
  conspecifics (member of the 
  same species). 
• When we meet new people, 
  we need to establish quickly 
  if they’re likely to hurt us or 
  hinder us in our pursuit to 
  our goals.
• In general, we are much 
  more attuned to negative 
  then we are positive 
  personal behavior’s because 
  negative social behaviors are 
  more likely to represent a 
  threat. For example, an 
  aggressive person is likely to 
  do physical harm or a 
  dishonest person is likely to 
  lie to us, betray our trust or 
  reciprocate our behavior’s 
  (cooperation and assistance 
  in times of need).

*evolution and everyday life

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3
Q

What are the two primary dimensions of person perceptions?

A
(A) Warmth:
a. We determine the 
    probability that their 
    intentions are to hurt or 
    harm us based on our 
    perceptions of their 
    interpersonal warmth. 
b. Morality-based judgements 
    on likability, friendliness, 
    honesty or trustworthiness 
    etc.
(B) Competence:
a. We determine their ability to 
    act their intentions to help 
    or harm us.
b. An intelligent enemy is 
    more of a threat to us than a 
    malevolent idiot.
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4
Q

Spontaneous Trait Inferences?

A
• When we implicitly infer 
  people’s personality traits 
  based on their observable 
  behaviors. For example, if 
  Tom is described as having 
  engaged in honest behavior, 
  we are likely to infer that he 
  is in fact an honest person.
• What we infer about 
   someone influences how we 
   subsequently interact with 
   them.
• Anything can influence our 
  impressions outside our 
  awareness.
• Implicit impressions: 
  impressions outside of 
  conscious awareness, 
  available to conscious 
  memory, require explicit 
  recall of behaviors that 
  served as the foundation for 
  the impression and are not 
  easily communicated to 
  others. 
• Are implicit and automatic 
  i.e., you do not need to be 
  explicitly asked whether you 
  think Nicola is an honest 
  person to infer that she is 
  dishonest for cheating.
• They occur without intention 
  of the perceiver i.e., did not 
  consciously aim to infer 
  someone’s traits from their 
  behavior or have to be 
  thinking about impression 
  formation at the time for STI’s 
  to occur.
• However, these STI’s still 
  influence how we think, feel 
  and act towards other 
  people.

*what we infer about others
influences how we act
towards them!

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5
Q

Evidence of STI’s is quite clear:

A
• When exposed to a behavior 
  which implies a specific trait, 
  not only do perceivers 
  abstract the persons trait from 
  the behavior but they also link 
  it directly to the actor.
• This is an example of how we 
  can make spontaneous trait 
  inferences about others and 
  infer their disposition from 
  their behavior - If we catch 
  Nicola cheating on a test the 
  trait “dishonest” is activated 
  and we link that behavior 
  directly to her and conclude 
  that Nicola is a dishonest 
  person. 
• From an evolutionary 
  perspective because making 
  spontaneous trait inferences 
  are fundamentals to 
  socialization, and survival it is 
  expected that we have 
  evolved to do so quickly, 
  reliably and with little effort.
• Eeg studies show we can 
  process and recognize a face 
  in 200milliseconds, we 
  encode faces incredibly faces. 
  Secondly, we process face 
  which are angry or 
  threatening faces much more 
  quickly and stand out in visual 
  array tasks.
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6
Q

In most cases, the information we use to infer personalities of others is not from their behaviour. In fact, the first and only information we have about someone is …

A

Their visual cues such as their physical appearance. The most salient aspect of physical appearance is their face, it draws our attention, and we are hard-wired to rapidly recognize and process them.

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7
Q

Empirical Evidence on Facial Processing:

A
• In lower primates, monkeys 
  have neurons in the inferior 
  temporal cortex only fire in 
  response to the faces of 
  other monkeys. 
• It is proposed that humans 
  share a similar facial 
  recognition center. As 
  evident in newborn babies 
  which have the facial 
  recognition capacity to 
  recognize and mimic the 
  facial expressions of their 
  caregivers.
• Brain imaging in natural 
  lesion studies have identified 
  areas of activation that only 
  occur when faces are being 
  processed, in the fusa form 
  face area and the superior 
  temporal solcus. 
*We are especially in tuned to 
  faces because they’re 
  biologically relevant and 
  once attention has been 
  drawn to the face, we can 
  them make rapid judgements 
  about socially relevant 
  domains.
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8
Q

How much information do we really need before we can make an inference?

Willis & Todorov (2006):

A

When looking at faces it can be as little as 100ms.

Willis & Todorov (2006): provide evidence that when participants were given novel faces and asked to rate them in terms of attractiveness, trustworthiness, competency, likability and aggressiveness.

Conditions:
(A) Self-paced condition- could 
      look at the faces for as long 
      as they wanted before 
      making a judgement.
(B) 100ms exposure to face
(C) 500ms exposure to face
(D) 1000ms exposure to face
Results:
(A) Correlations between 
      scores on the limited time 
      conditions and the 
      unlimited time conditions to 
      see whether or not similar 
      judgements were made 
      across the different 
      exposure times.
a. They found extremely strong 
     correlations for 
     attractiveness and 
     trustworthiness ratings (with 
     restrained and unrestrained 
     STI’s) even at the smallest 
     of presentation time 
     (100ms). Indicating that 
     people who made 
     impressions of 
     attractiveness and 
     trustworthiness at 100ms 
     produced very similar 
     impressions as people who 
     looked at the face for a 
     longer period of time (500 
     or 1000ms).
b. Not surprising, when these 
    two judgements are 
    important in mate selection 
    and thus, serves an 
    evolutionary function.
c. This is one way to think 
    about accuracy, whether or 
    not multiple raters agree on 
    a judgement.
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9
Q

How do we determine accuracy of personality trait inferences?

A

Three criteria:

(A) Self-Other Agreement:
• Someone rates themselves
• Others rate the target
• Compare self and other 
   ratings for agreement. High 
   correlation between self and 
   other judgements indicate 
   accuracy.
(B) Other-Other Agreement:
• Two or more people rate the 
   same target individual.
• Seeking consensus among 
  other’s in their ratings of the 
  target individual.
(C) Behavioral prediction:
• The extent to which our 
   inferences made is useful in 
   predicting behavior.
• The best way to measure 
   accuracy!
*none of these measurements 
 are perfect on their own, 
 ideally a researcher would 
 use all three but there are 
 research constraints which 
 make it unlikely that all three 
 can be used in the same 
 study.

What you tend to see is: self-other and other-other agreements within the same study to observe the accuracy of people’s impression formations.

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10
Q

A better question than “are we accurate?” is “when and how do people make accurate personability judgments?”

Funder (2013) argues that in his Realistic Accuracy Model (RAM) there are four things necessary for accurate personality judgments to be made:

A
1. The person being judged 
    must do something 
    RELEVANT to the trait 
    (behavior made)
2. The trait-relevant behavior 
     must be AVAILABLE to the 
     judge (present and 
     observable)
3. The available trait relevant 
    behavior must be 
    DETECTED (perceived and 
    not misperceived, perceiver 
    not distracted)
4. The detected, available, 
    trait-relevant behavioral 
    information must be 
    UTALIZED correctly (trait 
    behavior must be 
    interpreted correctly i.e., 
    friendly smile and not 
    sarcastic or deceptive)
  • how the behavioral information is interpreted (utilized) determines whether the personality inference made is likely to match the actual personality of the target.
  • all four are required in order for any kind of inference about personality trait to be made accurately!
  • this model depicts the conditions for what MUST be there for an accurate impression to be formed, it does NOT tell us how impressions are always formed, shows us that accurate judgements are hard and how bias can creep in at any one of these steps.
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11
Q

Accuracy judgments with self-other judgements:

A

*self-ratings compared to other ratings of people who know the target.

An underlying assumption is:
(A) that self-judgements are 
     accurate-
a. most people believe we 
    know ourselves better than 
    other people do but is this 
    accurate?
b. We have more information 
    available to make more 
    accurate judgments about 
    our own personality than 
    other could.
c. However, people may not 
    be aware of their own 
    behavior’s i.e., frowning 
    when talking to others 
    which can be perceived as 
    disliking or as arrogance 
    when it is actually due to 
    concentration.
d. There are motivations which 
     can bias how we view the 
     self.
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12
Q

What cognitive biases influence peoples accuracy of self-perceptions:

A
i. We may attribute a negative 
   behavior to something 
   external to the self and 
   more likely to attribute 
   positive behaviors to a 
   dispositional factor about 
   ourselves.
ii. We are motivated to 
    maintain an enhanced 
    positive self-view and is 
    more biased towards 
    positive behaviours (relative 
    to negative) than others 
    perceptions of us will be.  
iii. The better than average 
     effect, we have a tendency 
     to view ourselves as better 
     than average on positive 
     traits and below average 
     on negative traits. 
     Statistically, this cannot be 
     true.
iv. Another perceptual bias is 
     the tendency to think that 
     others will view us as we 
     perceive ourselves.
***despite the potential biases 
    which can influence self- 
    other biases they’re equally 
    as accurate at predicting 
    behavior as other-other 
    perceptions BUT they 
    provide different 
    information:
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13
Q

What unique information does self-perception give us relative to others?

*SOKA effect.

A
a. The self provides better 
    information for judging 
    internal traits such as 
    thoughts and feelings (e.g., 
    optimism or anxiety).
b. Others provide better 
    information for judging 
    external traits such as overt 
    behaviors (e.g., facial 
    expressions, enthusiasm).
*this effect has been labeled 
  as the “self-other knowledge 
  asymmetry” (SOKA) and 
  suggests that self- 
  perceptions on highly 
  evaluative traits are biased 
  by motivations to see the self 
  positively.
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14
Q

How does non-conscious behavioural mimicry link to person perception?

A
• Person perception is all 
  about sending and receiving 
  social signals.
• As the RAM model showed, 
  the actor needs to send 
  signals that are both relevant 
  and accessible by the 
  perceiver.
• The perceiver must receive,     
  encode and interpret these 
  signals in order for the 
  possibility of an accurate 
  impression to be formed.
• Mimicry is all about sending 
  signals that can overwhelm 
  other signals that could be 
  more diagnostic in evaluating 
  another person. In other 
  words, create a positive 
  impression formation that is 
  not actually grounded in any 
  diagnostic behaviors he 
  engages in that directly link 
  to his personality. It’s a form 
  of subtle behavior mirroring 
  that causes us to think we 
  are more alike than we really 
  are and inadvertently rate 
  them more positively 
  (because we like similar 
  others and think they will like 
  us more as well).
• We all engage in mimicry 
  and it most often occurs at a 
  subconscious level, 
  automatic = nonconscious 
  behavioral mimicry.
• Synchronous behavior is 
  common in our daily lives.
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15
Q

Video: The human spark (I liked to be mimicked)

A
• Non-consciously pick up on 
  people’s mannerisms, 
  gestures, postures and mirror 
  them in our own behavior. 
• A consequence of being 
  mimicked by other people it 
  puts us in a prosocial 
  orientation, feel closer to 
  others in general and as a 
  function of this be more 
  willing to sit next to a 
  stranger.
• Improves confederates and 
  participants likability ratings 
  when mimicry is present.
• Mimicry made people act 
  more pro-socially and helped 
  the confederate pick up their 
  pens when they dropped 
  them.
• In trials that the confederate 
  anti-mimicked the participants 
  leads them to feel rejected 
  and disrupted what people 
  perceive to be a normal social 
  interaction and lead them to 
  be less able to regulate 
  themselves on a later task 
  (e.g., procrastination or binge- 
  eating etc.).
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16
Q

There are a lot of ways in which our social judgements can be biased. Through the use of quick and dirty heuristics:

A

The Linda Problem:
Linda majored in philosophy and deeply concerned with issues on discrimination and social justice and participated in many anti-nuclear demonstrations. What is more likely that Linda is a bank teller or that is a bank teller and active in the feminist movement? Most people say (B) that Linda is both a bank teller and active in the feminist movement. This is wrong, and an example of the “

The probability of someone being a part of two categories is less likely than them being a part of one. This is an example of the conjunction fallacy, how the descriptions about Linda increased how representative she is perceived to be as a feminist (a category) and leads us to infer that she is more likely to be a member of two categories rather than one, which is statistically less likely.

17
Q

What would happen if you added a third option into the Linda problem (likely to be a feminist)

A

Now if we added a third option, is Linda a bank teller, Linda is active in the feminist movement or Linda is both. Most people would not choose the last option given that description.

18
Q

What other factors could influence our perceptions of Linda?

A
(A) Misalignment or Alignment 
      of beliefs
(B) What is accessible at the 
     time
(C) More sensitive to 
     negativity than positive 
     traits. Why?it is better to 
     make a false positive 
     mistake than to make a 
     false negative mistake 
     when it comes to potential 
     danger. It’s better to 
     incorrectly infer that a nice 
     person is aggressive then 
     to infer than an aggressive 
     person is nice. On the one 
     hand you may avoid 
     someone who is perfectly 
     pleasant, but you could 
     also avoid someone who 
     may physically harm you. 
(D) We are also overly positive 
      to people we are close to; 
      we give close friends and 
      romantic partners the 
      benefit of the doubt.
19
Q

Despite the evidence on biases:

A

We generally do pretty well, make accurate person perceptions. Given the adaptive and functional importance of person perceptions and its roots in our everyday lives its perhaps its unsurprising that we have evolved these highly efficient processes that can take a great deal of complex social information and compact it into something we can use to make rapid judgements.