Module 8 Flashcards
1
Q
Advantages of advertising
A
Possible dramatic impact on customers
Useful to create long term brand image
2
Q
Principle factor in selection process
A
Suitability and availability of alternative products
3
Q
Social media strategy
A
Define objectives
Measure social media performance
4
Q
Ambient marketing
A
Grabbing passed Byers attentions
5
Q
Stealth marketing
A
Product placement
6
Q
ambush marketing
A
ambushing area like event space
7
Q
viral/ buzz marketing
A
social media or word of mouth
8
Q
guerilla projection advertising
A
digital billboard
9
Q
grassroots marketing
A
communicating brand message to customers
10
Q
wild posting
A
posters
11
Q
astroturfing
A
fake reviews
12
Q
street marketing
A
production of products or services in public areas
