Module 13 Flashcards
1
Q
PESTEC analysis
A
political
economical
social
technological
environmental
competitive
2
Q
porters 5 forces
A
threat of new entrants
bargaining powers of suppliers
bargaining powers of customers
threat of substitute products
rivalry
3
Q
market penetration
A
existing product, existing market
maximising sales and gaining market share
4
Q
market development
A
existing product, new market
launching existing products in new markets
5
Q
product development
A
new product, existing market
introducing new superior product in same market
6
Q
diversification
A
new product, new market
7
Q
business operations
A
location
equipment
labour
process
