Module 2 Flashcards
Dimensions of innovation
Product - change relating to product/ service
process - change to process
position - change of target market
paradigm - changes of the way doing things completely
incremental changes
conducted one step at a time
Radical position innovation
New concept for existing products
physiological
weight
health
activities
storage
cooking
buying usage
cost
availability
social
serve to company
image
Sensory factors
Taste and appearance
Stakeholder scrutiny
Blame orientated
risk averse
bureaucratic
slow-moving
Key factors when investing in R&D
Technical and business opportunities
Feasibility
Technologies
Advantages of spin offs
Leadership may be more effective
Business risk is decreased
recombinant innovation
idea which is successful in one market hasn’t been introduced in another
