Module 5: Visual Information and Media Flashcards
refers to materials, programs, applications and the like that teachers and students use to formulate new information to aid learning through the use, analysis, evaluation and production of visual images
Visual Media and Information
refers to the building blocks or basic units in the construction of a visual image.
Visual Design Elements
5 visual design elements
- line
- shape
- value
- texture
- color
describes a shape or outline. It can create texture and can be thick or thin. It may be actual, implied,
vertical, horizontal, diagonal, or contour lines.
Lines
usually a geometric area that stands out from the space next to or around it, or because of differences in value,
color, or texture. It may also be organic.
Shape
the degree of light and dark in a design. It is the contrast between black and white and all the tones in
between.
Value
the way a surface feels or is perceived to feel. It can be added to attract or repel interest to a visual
element.
It also refers to the illusion of the surfaces peaks and valleys, resulting in a feeling of smoothnessor roughness in objects.
Texture
determined by its hue (name of color), intensity (purity of the hue), and value (lightness or darkness of hue). It may be used for emphasis, or may elicit
emotions from viewers.
Color
is a basic but completely essential tool for combining colours and is designed in such a way that virtually any colours you pick from it will look beautiful together.
The color wheel or color circle
are the three pigment colours - red, yellow and blue - that can be mixed together to form any combination of other colours.
Primary colors
colors that are formed by mixing the primary (ex: green, orange and purple)
Secondary colors
created by combining primary and secondary colours, for example yellow-orange, red-orange, red-purple, blue-purple, blue-green and yellow-green.
tertiary colors
examples of warm colors (colors that are vibrant and full of energy)
red, orange, yellow and variations of these three colours
examples of cool colors (colors that offer calm and tranquility, and they’re often more subdued than warm colours)
green, blue and violet
example of colors that are considered to be neutral.
White, black and grey
to make a color lighter by adding white, the resulting color is a ____
tint
to make a color darker by adding black, the darker version is known as a ___
shade
add grey to a color to create a completely different ___
tone
colors that lie opposite each to other on the colour wheel.
Complementary colors
colors that lie next to each other on the colour wheel. They typically combine beautifully and create appealing schemes for your designs.
Analogous colors
colors that are evenly spaced out around the color wheel, as though you’re looking at an equilateral triangle. These color combinations tend to be quite vibrant, even if you opt for paler versions of your hues.
Triadic colors/Triad
A variation of the complementary colour scheme, this technique takes a base color and then uses the two adjacent colours as its complement.
This scheme delivers high contrast combinations but they’re not considered to be as harsh.
Split-complementary
four colors arranged into two complementary pairs
Rectangle
this color scheme got all four colours evenly spaced around the colour wheel.
Square