Module 3 - Analysis techniques Flashcards
1
Q
What is triangulation?
A
Finding patterns in research after completing various forms of research. An art not science.
Example: Like locating a phone with several phone towers. (Venn diagram)
2
Q
What is the best research method (tool) for organising data?
A
Affinity diagram
3
Q
What are some pitfalls of personas?
A
- Elements of fiction
- Dumb down fake data
- Time consuming to produce and maintain
4
Q
What is the competitive analysis tool from the customer perspective that shows how we differentiate from the competition called?
A
Customer value curve
5
Q
Draw an example of an empathy map.
A
Says | Thinks
————————- Goals
Does | Feels
6
Q
What is a diagram that visualises what the customer experiences as they go through the service/app/game called?
A
Affinity diagram
7
Q
What is the KJ Method?
A
Another name for the affinity diagram coined by Jiro Kawakita.
