Intro & Module 1

Question 1

What is a ‘Mental Model’?

Answer 1

Mental models are what the user believes about how the user experience works.

Question 2

What are the 3 types of design for high quality products?

Answer 2

1. Functional
2. Aesthetic
3. Experience

Question 3

Describe functional design

Answer 3

What a product is built to do. Example - horsepower in car.

Question 4

What is UX?

Answer 4

A problem solving discipline - Solving problems for end users.

Question 5

Who does a user experience designer represent?

Answer 5

UX keeps sight of what is best for:

• the user
• the product
• the business

Question 6

What does product ‘desirability’ mean?

Answer 6

A need or want. Does it solve a problem for the user?

Question 7

Describe experience design

Answer 7

How it feels to use…. The finer details.

Example: How responsive is the steering wheel, sound of the engine, controls on the dashboard, the experience of putting children in the backseat etc.

Question 8

What does product ‘feasibility’ mean?

Answer 8

Is it possible to make with current technology?

and also not too expensive that it makes it not viable

Question 9

What 3 things do we need to know about customers for research?

Answer 9

1. Goals
2. Behaviour
3. Context

Question 10

What are the 3 key ingredients for a successful product?

Answer 10

1. Viability
2. Feasibility
3. Desirability

Question 11

What does product ‘viability’ concern?

Answer 11

Money. Does it make or save money for the business?

Question 12

What is the ‘Paradox of Specificity’?

Answer 12

More specific, simple products do better.

Designing for one audience.

Example: Rolling suitcases were originally designed for cabin crew. Wide enough for plane aisles with wheels. If it was designed for everyone, it would have many more pockets for laptop, babies etc.

Designing for everyone can be appealing to no one.

Question 13

What are 3 key questions to ask when creating a feature or product?

Answer 13

1. Is there a problem? A need?
2. Is our product solving it?
3. Is the experience great?

Question 14

Draw a diagram of the UX process.

Answer 14

Research –> Define ( Design –> Prototype –> Validate ) –> Build –> Test

Question 15

What are the possible consequences of adding features?

Answer 15

1. Complexity - people may not know how to use
2. Usefulness - is it actually useful/needed?
3. Expensive - costly to build

Just because you can, doesn’t mean you should. More features does not = better.