Module 2 Key Terms Flashcards
Attitude
your immediate disposition toward a concept or subject
Awareness
what you pay attention to, how you carry out your intentions, and what you remember of your activities and experiences each day
Beliefs
ideas based on your previous experiences and convictions and may not necessarily be
based on logic or fact
Demographic traits
refer to the characteristics that make someone an individual, but that he or
she has in common with others (e.g., age, gender, height, ethnicity)
Difference
ideas or items that are distinct or even opposite from each other
Fairness
involves respect for the audience and individual members—recognizing that each person
has basic rights and is worthy of courtesy
Honesty
stating the truth as you perceive it
Interpretation
how you assign meaning to your experiences using mental structures known as schemata
Looking glass self
how you see yourself reflected in other people’s reactions to you and then form your self-concept based on how you believe other people see you
Mutuality
the speaker searches for common ground and understanding with his or her audience,
establishing this space and building on it throughout the speech
Nonjudgmentalism
involves willingness to examine diverse ideas and viewpoints
Organizing
how you sort and categorize information that you perceive based on innate and
learned cognitive patterns
Perception
the process of selecting, organizing, and interpreting information
Perceptual field
the world around you (your environment)
Proximity
ideas or physical items that are close together
Reciprocity
a relationship of mutual exchange and interdependence
Salience
the degree to which something attracts your attention in a particular context
Selecting
how you focus your attention on certain incoming sensory information
Self-esteem
how you feel about yourself; your feelings of self-worth, self-acceptance, and self-respect
Self-fulfilling prophecy
how your behavior comes to match and mirror others’ expectations (i.e., if
other expect you to perform poorly, it’s likely that you will)
Self-image
how you see yourself, how you would describe yourself to others
Similarity
ideas or physical items that share common attributes
Values
core concepts and ideas of what you consider good or bad, right or wrong, or what is worth
the sacrifice
