Module 1.1 Flashcards
the process of enabling people to
increase control over, and to improve, their health (WHO,
1986).
Health promotion
behavioral social science that draws from the biological,
environmental, psychological, physical and medical
sciences to promote health and prevent disease, disability
and premature death through education-driven voluntary
behavior change activities.
Health promotion
the development of individual, group, institutional,
community and systemic strategies to improve health
knowledge, attitudes, skills and behavior
Health promotion
WHY IS HEALTH PROMOTION
IMPORTANT?
- Health promotion improves the health status of
individuals, families, communities, states, and
the nation. - Health promotion enhances the quality of life for
all people. - Health promotion reduces premature deaths.
- By focusing on prevention, health promotion
reduces the costs (both financial and human)
that individuals, employers, families, insurance
companies, medical facilities, communities, the
state and the nation would spend on medical
treatment
WHO definition on health promotion was ratified during the First
International Conference on Health Promotion
Ottawa, Canada.
The
Ottawa Charter recommends by five priority action areas in health
promotion, namely:
Priority Area 1: BUILDING HEALTHY PUBLIC POLICY
Priority Area 2: CREATIVE SUPPORTIVE ENVIRONMENTS FOR
HEALTH
Priority Area 3 : STRENGTHEN COMMUNITY
ACTION FOR HEALTH
Priority Area 4: DEVELOP PERSONAL SKILLS
Priority Area 5: RE- ORIENT HEALTH SERVICES
A document of tool used by different organizations to improve health in the community
Ottawa Charter for health promotion
Three (3) basic strategies of Ottawa Charter
- advocacy
- mediating
- enabling
Five (5) priority/action areas of Ottawa Charter
- Building healthy public policy
- create supportive environments
- strengthen community action
- develop personal skills
- reorient health services
Basic strategies for health promotion
Involves speaking up for groups to gain support for a particular issue or concern.
Advocacy
Basic strategies for health promotion
Examples of Advocacy
- mass media campaigns
- lobbying politicians
- organizing pressure groups
Basic strategies for health promotion
Many groups in the community have their own interests and ideas on a particular health issue .
Conflict can occur. To resolve the conflict, reconciliation may be needed. This is where intersectoral collaboration takes place. Different groups work together to resolve the conflict.
Health promotion requires the coordinated action by all levels of government, the health sector, non-government organizations, industry and media.
Mediating
The Ottawa Charter identifies certain prerequisites or basic conditions and resources that must be available if any gains in health are to occur.
- peace
- shelter
- income
- education
- food
- stable ecosystem
- social justice and equity
- sustainable resources
Provides resources for health - water, air, food - balance between landscapes and plants/animals
Stable Ecosystem
Refers to all people being valued and receiving fair treatment
Social Justice ad Equity
Resources such as food, water, fish, oil, timber. These must cause little or no damage to the environment - able to continue for a longer time
Sustainable Resources
defined
health promotion as the “science and art of helping
people change their lifestyle to move toward a state of
optimal health, which is a balance of physical,
emotional, social, spiritual, and intellectual health
(O’Donnell, 2009).
The American Journal of Health Promotion
defined health promotion as
“behavior motivated by the desire to increase well-being and actualize human health potential”.
HEALTH PROMOTION - Pender et al (2006)
