models of social cognition

Question 1

cognitive consistency

Answer 1

people try to reduce inconsistency amongst cognitions because they find inconsistency unpleasant.

Question 2

Naive scientist

Answer 2

Characterizes people as using rational, scientific like, cause-effect analyses to understand their world. People need to find causes to behaviour to make the world meaningful. Our own behaviours are motivated rather than random

Question 3

Cognitive miser

Answer 3

least complex demanding conditions to produce generally adaptive behaviours. People are limited in their capacity to process information- they also take cognitive shortcuts and errors and biases associated with thinking are intrinsic to social thinking

Question 4

Motivated tactition

Answer 4

individuals have multiple cognitive strategies available which they chose among on the bases of personal goals, motives and needs. Sometimes chose wisely or in interest of speed and self esteem