Models of Communication Flashcards
What are the types of models of communication?
- linear
- interactive/convergent
- transactional
What is LINEAR communication?
sequential, one-sided, moves in one direction, no feedback
What are the linear models?
- aristotelian
- laswell
- shannon & weaver
- berlo’s
What is the ARISTOTELIAN MODEL?
- speaker
- message
- listener
What does the Aristotelian model focus on?
speaker’s persuasive ability
Who made the Aristotelian model?
Aristotle, Greek philosopher
What are Aristotle’s 3 MODES OF PERSUASION?
ethos, logos, pathos
What is ETHOS about?
credibility and ethics of the speaker
What is LOGOS about?
logical appeal of the message
What is PATHOS about?
appealing to the audience’s emotions
What is an example of the Aristotelian model?
presidential candidate speech
What is the LASWELL model?
communicator, message, medium, receiver, effect
What questions does the Laswell model ask?
who, says what, in which channel, to whom, with what effect
Who made the Laswell model?
Harold Laswell (1948)
What does the Laswell model focus on?
channel
What is an example of the Laswell model?
governor announcing cancelled classes
What is the SHANNON AND WEAVER model?
- info source
- transmitter
- channel + noise
- receiver
- destination
What is the Shannon and Weaver model also known as?
telephone model
The Shannon and Weaver model is a refined version of…
Laswell model
What does the Shannon and Weaver model focus on?
noise
What is the fourth type of noise?
semantic, when speaker and listener have different meaning systems
What is an example of the Shannon and Weaver model?
phone signal interrupting call