Models of Communication Flashcards

1
Q

What are the types of models of communication?

A
  • linear
  • interactive/convergent
  • transactional
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2
Q

What is LINEAR communication?

A

sequential, one-sided, moves in one direction, no feedback

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3
Q

What are the linear models?

A
  • aristotelian
  • laswell
  • shannon & weaver
  • berlo’s
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4
Q

What is the ARISTOTELIAN MODEL?

A
  • speaker
  • message
  • listener
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5
Q

What does the Aristotelian model focus on?

A

speaker’s persuasive ability

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6
Q

Who made the Aristotelian model?

A

Aristotle, Greek philosopher

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7
Q

What are Aristotle’s 3 MODES OF PERSUASION?

A

ethos, logos, pathos

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8
Q

What is ETHOS about?

A

credibility and ethics of the speaker

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9
Q

What is LOGOS about?

A

logical appeal of the message

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10
Q

What is PATHOS about?

A

appealing to the audience’s emotions

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11
Q

What is an example of the Aristotelian model?

A

presidential candidate speech

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12
Q

What is the LASWELL model?

A

communicator, message, medium, receiver, effect

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13
Q

What questions does the Laswell model ask?

A

who, says what, in which channel, to whom, with what effect

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14
Q

Who made the Laswell model?

A

Harold Laswell (1948)

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15
Q

What does the Laswell model focus on?

A

channel

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16
Q

What is an example of the Laswell model?

A

governor announcing cancelled classes

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17
Q

What is the SHANNON AND WEAVER model?

A
  • info source
  • transmitter
  • channel + noise
  • receiver
  • destination
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18
Q

What is the Shannon and Weaver model also known as?

A

telephone model

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19
Q

The Shannon and Weaver model is a refined version of…

A

Laswell model

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20
Q

What does the Shannon and Weaver model focus on?

A

noise

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21
Q

What is the fourth type of noise?

A

semantic, when speaker and listener have different meaning systems

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22
Q

What is an example of the Shannon and Weaver model?

A

phone signal interrupting call

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23
Q

What is BERLO’S MODEL?

A
- source
[encodes]
- message
- channel
[decodes]
- receiver
24
Q

What is the Berlo’s model also known as?

A

SMCR model

25
Q

Who made Berlo’s model?

A

David Berlo (1960)

26
Q

What is Berlo’s model based off of?

A

Shannon and Weaver model

27
Q

What is unique about Berlo’s model?

A

use of the 5 senses for decoding amessage

28
Q

What aspects are under Berlo’s model’s source and receiver?

A
  • communication skills
  • attitudes
  • knowledge
  • social system
  • culture
29
Q

What aspects are under Berlo’s model’s message?

A
  • content
  • elements
  • treatment
  • structure
  • code
30
Q

What aspects are under Berlo’s model’s channel?

A

5 senses

31
Q

What is an example of Berlo’s model?

A

television advertisement

32
Q

What are INTERACTIVE/CONVERGENT models?

A

two-way interaction, exchange of ideas one at a time

33
Q

What are the interactive models?

A
  • schramm

- white

34
Q

What is SCHRAMM’s model?

A

venn diagram with field of common experience int he middle

35
Q

Who made Schramm’s model?

A

Wilbur Schramm (1955)

36
Q

What does Schramm’s model focus on?

A

field of experience

37
Q

What do the communicators in Schramm’s model do?

A

take on the roles of encoder, interpreter, and decoder

38
Q

What significance does field of experience have in Schramm’s model?

A

field of experience influences interpretation of the message

39
Q

What is an example of Schramm’s model?

A

teacher discussing learning material with another teacher, and with her students

40
Q

What is WHITE’s model?

A
  • thinking
  • symbolizing
  • expressing
  • transmitting
  • receiving
  • decoding
  • feedback
  • monitoring
41
Q

Who made White’s model?

A

Eugene White

42
Q

What does White’s model do uniquely?

A

recognizes feedback as apart of the communication process

43
Q

How would you describe White’s model?

A

sequential and cyclical

44
Q

What does White’s model fail to do?

A

consider the active role of the receiver

45
Q

What is TRANSACTIONAL communication?

A

senders and receivers can interact at the same time therefore it illustrates the dynamic and simultaneous nature of communication

46
Q

What is the most accurate representation of the communication process?

A

transcational

47
Q

What are the transactional models?

A
  • wood’s transactional model of communication

- speech communication transactional model

48
Q

What is WOOD’S TRANSACTIONAL MODEL OF COMMUNICATION?

A

similar to schramm’s venn diagram, includes noise and time

49
Q

What does Wood’s transactional model tell us about communication?

A

it’s a dynamic process that continually changes over time depending on previous interactions

50
Q

What does it mean for senders and receivers to be communicators?

A

both have active roles

51
Q

What does Wood’s transactional model represent

A

a normal conversation

52
Q

What does Wood’s transactional model focus on?

A

time

53
Q

What is the SPEECH COMMUNICATION TRANSACTIONAL model?

A

cyclical version of berlo’s model

54
Q

What does the speech transactional model represent?

A

public communication

55
Q

What does the speech transactional model have that’s unique from the other models?

A

situation and context

56
Q

What is a SITUATION in terms of communication?

A

physical environment and social context