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English 101 > Models of Communication > Flashcards

Models of Communication Flashcards

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1
Q

Models of Communication (3)

A
  1. Linear Communication Model
  2. Transactional Model
  3. Interactive Model
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2
Q
  • sender, channel (message), receiver
  • one-way communication
  • used for mass communication
  • sender send message and receivers only receive
  • no feedback
  • concept of noise
A

Linear Communication Model

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3
Q

Pros of Linear Communication Model (2)

A
  1. Good at audience persuasion and propaganda setting

2. Intentional results

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4
Q

Cons of Linear Communication Model (2)

A
  1. Communication is not continuous as no concept of feedback

2. No way to know if communication was effective

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5
Q

Components of Linear Communication Model (7)

A
  1. Sender
  2. Encoding
  3. Decoding
  4. Message
  5. Channel
  6. Receiver
  7. Noise
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6
Q

Types of Linear Communication Model (3)

A
  1. Laswell’s Communication Model
  2. Aristotle’s Model
  3. Berlo’s SMCR Model
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7
Q
  • Laswell’s Communication Model was developed by ____ in 1948
  • communication theorist
A

Harold D. Laswell (1902-1978)

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8
Q
  • also known as Action Model or Linear Model or One-way Model of Communication
  • is regarded as one of the most influential communication models
A

Laswell’s Communication Model

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9
Q

Components of Laswell’s Communication Model (5)

A
  1. Sender (who)
  2. Message (say what)
  3. Medium (channel)
  4. Receiver (to whom)
  5. Feedback (with what effect)
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10
Q
  • first and earliest linear model
  • speaker centered model
  • highly used to develop public speaking skills and create propaganda at the time
  • less focused on intrapersonal or interpersonal communication
  • speaker must have a very good nonverbal communication with the audience like eye contact
A

Aristotle’s Model

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11
Q
  • was a teacher of rhetoric and even put an academy to produce good speakers
A

Aristotle

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12
Q

5 Primary Elements of Aristotle’s Model (Components)

A
  1. Speaker
  2. Speech
  3. Occasion
  4. Audience
  5. Effect
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13
Q

Elements of Good Communicator (3)

A
  1. Ethos
  2. Pathos
  3. Logos
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14
Q
  • credibility of the speaker

- characteristic which makes you credible in front of the audience

A

Ethos

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15
Q
  • emotional bond

- what you say matters to them and they can connect with it, then they will be more interested

A

Pathos

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16
Q
  • sense of reason

- you must present facts to the audience for them to believe in you

A

Logos

17
Q
  • postulated Berlo’s SMCR Model of Communication from Shannon-Weaver’s Model of Communication (1949) in 1960
  • he described factors affecting individual components in the communication making the communication more efficient
A

David Berlo

18
Q
  • this model focuses on encoding and decoding which happens before the sender sends the message and before the receiver receives the message respectively
  • there is no concept of feedback
  • there is no concept of noise or any kind of barriers
  • no two-way communication
  • both of the people must be similar according to all the factors
A

Berlo’s SMCR Model

19
Q

Components of Berlo’s SMCR Model (4)

A
  1. Source
  2. Message
  3. Channel
  4. Receiver
20
Q
  • exchange of messages between sender and receiver where each takes turn to send or receive a message
  • used for interpersonal communication
  • senders and receivers interchange roles
  • simultaneous feedback
  • context of environment and noise
  • feedback is taken as a new message
A

Transactional Model of Communication

21
Q

Pros of Transactional Model of Communication (2)

A
  1. Simultaneous and instant feedback

2. No discrimination between sender and receiver

22
Q

Cons Transactional Model of Communication (2)

A
  1. encourage nonverbal communication

2. More noise due to communication talking at the same time

23
Q
  • gave us the concept of noise
  • called the Telephone Model
  • based on the experience of having the message interfered with by noise from the telephone
A

Shannon and Weaver’s Model of Communication (Information Theory)

24
Q
  • the Shannon and Weaver’s Model of Communication (Information Theory) was created by __ and __ in 1948
A
  1. Claude Shannon

2. Warren Weaver

25
Q

Components of Shannon and Weaver’s Model of Communication (Information Theory) (6)

A
  1. Sender (information source)
  2. Encoder (transmitter)
  3. Channel
  4. Decoder (receiver)
  5. Receiver (destination)
  6. Noise
26
Q
  • is the person who makes the message, chooses the channel and sends the message
A

Sender/Information source

27
Q
  • is the sender who uses machines, which convert message into signal
A

Encoder/Transmitter

28
Q
  • is the medium used to send a message
A

Channel

29
Q
  • is the machine used to convert signals into a message or the receiver who translated the message from the signal
A

Decoder/Receiver

30
Q
  • is the person who gets the message or the place where the message must reach
  • provides feedback according to the message
A

Receiver/Destination

31
Q
  • is the physical disturbances like environment, people, etc. which does not let the message get to the receiver as what is sent
A

Noise

32
Q
  • also known as Convergence Model
  • deals with the exchange of ideas and messages taking place both ways from sender to receiver and vv
  • communication process takes place between humans or machines in both verbal and nonverbal
  • is relatively new model of communication for new technologies like web
A

Interactive Model of Communication

33
Q

Pros of Interactive Model of Communication (2)

A
  1. Feedback even in mass communication

2. New communication channels

34
Q

Cons of Interactive Model of Communication (2)

A
  1. Feedback can take a very long time

2. Sender and receiver might not know who the other person is

35
Q
  • was considered as the father of Mass Communication
  • came up with 5 models
  • asserts that communication can take place if and only if there is an overlap between the Field of Experience of the speaker and the listener
A

Wilbur Schramm

36
Q
  • created in 1955

- explains why communication breakdown occurs

A

Schramm’s Model of Communication

37
Q
  • incorporates what is mutually understood between the sender and receiver
  • are the things that influences the understanding and interpretation of messages like culture, social background, belief, experience, values, and rules
A

Field of Experience

English 101 (5 decks)

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