Models of Communication Flashcards
1
Q
Models of Communication (3)
A
- Linear Communication Model
- Transactional Model
- Interactive Model
2
Q
- sender, channel (message), receiver
- one-way communication
- used for mass communication
- sender send message and receivers only receive
- no feedback
- concept of noise
A
Linear Communication Model
3
Q
Pros of Linear Communication Model (2)
A
- Good at audience persuasion and propaganda setting
2. Intentional results
4
Q
Cons of Linear Communication Model (2)
A
- Communication is not continuous as no concept of feedback
2. No way to know if communication was effective
5
Q
Components of Linear Communication Model (7)
A
- Sender
- Encoding
- Decoding
- Message
- Channel
- Receiver
- Noise
6
Q
Types of Linear Communication Model (3)
A
- Laswell’s Communication Model
- Aristotle’s Model
- Berlo’s SMCR Model
7
Q
- Laswell’s Communication Model was developed by ____ in 1948
- communication theorist
A
Harold D. Laswell (1902-1978)
8
Q
- also known as Action Model or Linear Model or One-way Model of Communication
- is regarded as one of the most influential communication models
A
Laswell’s Communication Model
9
Q
Components of Laswell’s Communication Model (5)
A
- Sender (who)
- Message (say what)
- Medium (channel)
- Receiver (to whom)
- Feedback (with what effect)
10
Q
- first and earliest linear model
- speaker centered model
- highly used to develop public speaking skills and create propaganda at the time
- less focused on intrapersonal or interpersonal communication
- speaker must have a very good nonverbal communication with the audience like eye contact
A
Aristotle’s Model
11
Q
- was a teacher of rhetoric and even put an academy to produce good speakers
A
Aristotle
12
Q
5 Primary Elements of Aristotle’s Model (Components)
A
- Speaker
- Speech
- Occasion
- Audience
- Effect
13
Q
Elements of Good Communicator (3)
A
- Ethos
- Pathos
- Logos
14
Q
- credibility of the speaker
- characteristic which makes you credible in front of the audience
A
Ethos
15
Q
- emotional bond
- what you say matters to them and they can connect with it, then they will be more interested
A
Pathos
16
Q
- sense of reason
- you must present facts to the audience for them to believe in you
A
Logos
17
Q
- postulated Berlo’s SMCR Model of Communication from Shannon-Weaver’s Model of Communication (1949) in 1960
- he described factors affecting individual components in the communication making the communication more efficient
A
David Berlo
18
Q
- this model focuses on encoding and decoding which happens before the sender sends the message and before the receiver receives the message respectively
- there is no concept of feedback
- there is no concept of noise or any kind of barriers
- no two-way communication
- both of the people must be similar according to all the factors
A
Berlo’s SMCR Model
19
Q
Components of Berlo’s SMCR Model (4)
A
- Source
- Message
- Channel
- Receiver
20
Q
- exchange of messages between sender and receiver where each takes turn to send or receive a message
- used for interpersonal communication
- senders and receivers interchange roles
- simultaneous feedback
- context of environment and noise
- feedback is taken as a new message
A
Transactional Model of Communication
21
Q
Pros of Transactional Model of Communication (2)
A
- Simultaneous and instant feedback
2. No discrimination between sender and receiver
22
Q
Cons Transactional Model of Communication (2)
A
- encourage nonverbal communication
2. More noise due to communication talking at the same time
23
Q
- gave us the concept of noise
- called the Telephone Model
- based on the experience of having the message interfered with by noise from the telephone
A
Shannon and Weaver’s Model of Communication (Information Theory)
24
Q
- the Shannon and Weaver’s Model of Communication (Information Theory) was created by __ and __ in 1948
A
- Claude Shannon
2. Warren Weaver
25
Components of Shannon and Weaver's Model of Communication (Information Theory) (6)
1. Sender (information source)
2. Encoder (transmitter)
3. Channel
4. Decoder (receiver)
5. Receiver (destination)
6. Noise
26
- is the person who makes the message, chooses the channel and sends the message
Sender/Information source
27
- is the sender who uses machines, which convert message into signal
Encoder/Transmitter
28
- is the medium used to send a message
Channel
29
- is the machine used to convert signals into a message or the receiver who translated the message from the signal
Decoder/Receiver
30
- is the person who gets the message or the place where the message must reach
- provides feedback according to the message
Receiver/Destination
31
- is the physical disturbances like environment, people, etc. which does not let the message get to the receiver as what is sent
Noise
32
- also known as Convergence Model
- deals with the exchange of ideas and messages taking place both ways from sender to receiver and vv
- communication process takes place between humans or machines in both verbal and nonverbal
- is relatively new model of communication for new technologies like web
Interactive Model of Communication
33
Pros of Interactive Model of Communication (2)
1. Feedback even in mass communication
| 2. New communication channels
34
Cons of Interactive Model of Communication (2)
1. Feedback can take a very long time
| 2. Sender and receiver might not know who the other person is
35
- was considered as the father of Mass Communication
- came up with 5 models
- asserts that communication can take place if and only if there is an overlap between the Field of Experience of the speaker and the listener
Wilbur Schramm
36
- created in 1955
| - explains why communication breakdown occurs
Schramm's Model of Communication
37
- incorporates what is mutually understood between the sender and receiver
- are the things that influences the understanding and interpretation of messages like culture, social background, belief, experience, values, and rules
Field of Experience
