Lesson 2: Explaining the Nature of Communication

Question 1

Models of Communication (4)

Answer 1

1. Aristotle’s Model of Communication
2. Shannon-Weaver’s Model of Communication
3. Schramm’s Model of Communication
4. White’s Model of Communication

Question 2

• was a teacher of rhetoric and who even put up an academy to produce good speakers

Answer 2

Aristotle

Question 3

• first and earliest model of communication
• focused on the speaker and the message, the most important part is the setting
• speaker, message, audience

Answer 3

Aristotle’s Model of Communication

Question 4

• where the listener is situated

- dictates the type of message to be delivered

Answer 4

Setting

Question 5

Types of Settings in AMC (3)

Answer 5

1. Legal Setting
2. Deliberative Setting
3. Ceremonial Setting

Question 6

• meant that courts where the ordinary people defended themselves (there were no lawyers then)

Answer 6

Legal Setting

Question 7

• meant the political assemblies, the highest being the Roman senate

Answer 7

Deliberative Setting

Question 8

• meant the celebrations held when a visiting leader from another kingdom or country
• welcome speeches, poems of tribute or of eulogies, and poems of lament

Answer 8

Ceremonial Setting

Question 9

• model by Claude Shannon and Warren Weaver in 1948 that introduced the concept of “noise”
• called the “Telephone Model”
• based on the experience of having the message interfered by noise from the telephone switchboard back in the 1940’s
• there is intervention of noise (anything that hampers communication)

Answer 9

Shannon-Weaver’s Model of Communication

Question 10

• asserted that the Message sent by the source (speaker) is not necessarily the message received by the destination (listener)

Answer 10

Shannon and Weaver

Question 11

Shannon-Weaver’s Model of Communication

Answer 11

• information source, message, transmitter, signal, noise source, received signal, receiver, message, destination

Question 12

Examples of interferences with the communication of the message (3)

Answer 12

1. dropped calls
2. calls that echo
3. faint signals

Question 13

• is considered the Father of Mass Communication

Answer 13

Wilbur Schramm

Question 14

• invented in 1955
• is the model that explains why communication breakdown occurs
• communication can take place if and only if there is an overlap between the field of experience of the speaker and the field of experience of the listener

Answer 14

Schramm’s Model of Communication

Question 15

• is everything that makes a person unique
• everything he or she has ever learned, watched, seen, heard, read, and studied
• everything that has happened in his or her life

Answer 15

Field of Experience

Question 16

• stated that communication is circular and continuous, without a beginning or end
• made a cyclical model
• also pointed out that although we can assume that communication begins with thinking, communication can actually be observed from any point in the circle

Answer 16

Eugene White (1960)

Question 17

• concept of feedback
• the speaker can only receive feedback if the speaker is MONITORING the listener
• the speaker will know what the listener’s response is only if he is paying attention

Answer 17

White’s Model of Communication

Question 18

• is the speaker’s perception about the listener’s response

Answer 18

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