MOD 2. BASIC CONCEPT AND NATURE OF QUALITITAVE RESEARCH Flashcards
Utilizes interviews, observation and surveys. Concerned with how participants feel about during an event.
Phenomenological Model
Immerses the researcher as a subject for extended period of time. The goal is to learn and describe the culture’s characteristics.
Ethnographic Model
Looks at large subject numbers. It tries to explain why the course of action evolved the way it did.
Grounded Theory Method
Provides an in-depth look at one test subject. Data is collected from various sources and compiled using the details to create a bigger conclusion.
Case Study Model
Describe past events in order to understand present patterns and anticipate future choices. Answers questions based on hypothetical idea and uses resources to test any potential deviations.
Historical Model
Occurs over extended period of time and compiles information as it happens.
Narrative Model
OBSERVATION
Strengths (3)
Collect data _____________ with the event occurrence
simultaneously
OBSERVATION
Strengths (3)
__________ _________, which is not
dependent on upon someone’s
response
Unobtrusive way
OBSERVATION
Strengths (3)
________ _____ __________-
to knowledge discovery
Flexible and oriented
OBSERVATION
Weaknesses (4)
Very _____ consuming
time
OBSERVATION
Weaknesses (4)
__________ on the observer’s impartiality
Dependent
OBSERVATION
Weaknesses(4)
Requires significant _____________
preparation
OBSERVATION
Weaknesses (4)
Difficult to collect data in _____ _____
real time
ETHNOGRAPHY
Strengths (3)
Based on _______ _____ _______ with the direct involved authors
observation and
interviews
ETHNOGRAPHY
Strengths (3)
Provide _______ findings
in-depth
ETHNOGRAPHY
Strengths (3)
Suitable to explore _____ ______ of
research
new lines
ETHNOGRAPHY
Weakness (3)
Very _____ _____
time consuming
ETHNOGRAPHY
Weakness (3)
Difficult to get ________ ____ ______
conclusions
concise and precise
ETHNOGRAPHY
Weakness (3)
Researcher needs to have a ______ ______ of the problem domain
deep knowledge
FIELD RESEARCH
Strengths (2)
Adequate to get very
_______ ______
detailed data
FIELD RESEARCH
Strengths (2)
Emphasizes the role and relevance of _______ ______
social context
FIELD RESEARCH
Weaknesses (3)
Difficult to ________ and get data
from a very ________ number of people or groups
generalize, large
FIELD RESEARCH
Weaknesses (3)
________ on the observer’s
impartiality
Dependent
FIELD RESEARCH
Weaknesses (3)
Documenting observations may
become a _________ __________
challenging process