MOD 2. BASIC CONCEPT AND NATURE OF QUALITITAVE RESEARCH Flashcards

1
Q

Utilizes interviews, observation and surveys. Concerned with how participants feel about during an event.

A

Phenomenological Model

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2
Q

Immerses the researcher as a subject for extended period of time. The goal is to learn and describe the culture’s characteristics.

A

Ethnographic Model

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3
Q

Looks at large subject numbers. It tries to explain why the course of action evolved the way it did.

A

Grounded Theory Method

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4
Q

Provides an in-depth look at one test subject. Data is collected from various sources and compiled using the details to create a bigger conclusion.

A

Case Study Model

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5
Q

Describe past events in order to understand present patterns and anticipate future choices. Answers questions based on hypothetical idea and uses resources to test any potential deviations.

A

Historical Model

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6
Q

Occurs over extended period of time and compiles information as it happens.

A

Narrative Model

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7
Q

OBSERVATION
Strengths (3)

Collect data _____________ with the event occurrence

A

simultaneously

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8
Q

OBSERVATION
Strengths (3)

__________ _________, which is not
dependent on upon someone’s
response

A

Unobtrusive way

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9
Q

OBSERVATION
Strengths (3)

________ _____ __________-
to knowledge discovery

A

Flexible and oriented

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10
Q

OBSERVATION
Weaknesses (4)

Very _____ consuming

A

time

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11
Q

OBSERVATION
Weaknesses (4)

__________ on the observer’s impartiality

A

Dependent

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12
Q

OBSERVATION
Weaknesses(4)

Requires significant _____________

A

preparation

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13
Q

OBSERVATION
Weaknesses (4)

Difficult to collect data in _____ _____

A

real time

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14
Q

ETHNOGRAPHY
Strengths (3)

Based on _______ _____ _______ with the direct involved authors

A

observation and
interviews

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15
Q

ETHNOGRAPHY
Strengths (3)

Provide _______ findings

A

in-depth

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16
Q

ETHNOGRAPHY
Strengths (3)

Suitable to explore _____ ______ of
research

A

new lines

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17
Q

ETHNOGRAPHY
Weakness (3)

Very _____ _____

A

time consuming

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18
Q

ETHNOGRAPHY
Weakness (3)

Difficult to get ________ ____ ______
conclusions

A

concise and precise

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19
Q

ETHNOGRAPHY
Weakness (3)

Researcher needs to have a ______ ______ of the problem domain

A

deep knowledge

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20
Q

FIELD RESEARCH
Strengths (2)

Adequate to get very
_______ ______

A

detailed data

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21
Q

FIELD RESEARCH
Strengths (2)

Emphasizes the role and relevance of _______ ______

A

social context

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22
Q

FIELD RESEARCH
Weaknesses (3)

Difficult to ________ and get data
from a very ________ number of people or groups

A

generalize, large

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23
Q

FIELD RESEARCH
Weaknesses (3)

________ on the observer’s
impartiality

A

Dependent

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24
Q

FIELD RESEARCH
Weaknesses (3)

Documenting observations may
become a _________ __________

A

challenging process

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25
Q

FOCUS GROUPS
Strengths (3)

Adequate to get ________ __________ about personal and
group

A

detailed
information

26
Q

FOCUS GROUPS
Strengths (3)

Offer __________ to seek
clarification

A

opportunity

27
Q

FOCUS GROUPS
Strengths (3)

Lower _______ and ______ when compared to individual interviews

A

costs and
time

28
Q

FOCUS GROUPS
Weaknesses (3)

_______ to control and manage

29
Q

FOCUS GROUPS
Weaknesses (3)

Difficult to get the _______ of
people

A

participation

30
Q

FOCUS GROUPS
Weaknesses (3)

Can be ______ ___________ of all
population

A

no representative

31
Q

CASE STUDY
Strengths (3)

Provide _________ information
about individuals

32
Q

Offer a good opportunity for
_________ and change current
theoretical assumptions

A

innovation

33
Q

CASE STUDY
Strengths (3)

Can be a good _______ or _______ to focus groups

A

alternative or complement

34
Q

CASE STUDY
Weaknesses (4)

Difficult to establish _________
connections

A

cause-effect

35
Q

CASE STUDY
Weaknesses (4)

Hard to ________ from a small
number of case studies

A

generalize

36
Q

CASE STUDY
Weaknesses (4)

_________ ________, especially of
confidentiality may appear

A

Ethical issues

37
Q

CASE STUDY
Weaknesses (4)

Difficult to create a case study that
______ all subjects

38
Q

STRUCTURED VIEWS
Strengths (4)

____________ and easy to
compare respondent’s answers

A

Well-structured

39
Q

STRUCTURED VIEWS
Strengths (4)

Can _______ a large sample

40
Q

STRUCTURED VIEWS
Strengths (4)

Easy to _______

41
Q

STRUCTURED VIEWS
Strengths (4)

Conducting an ______ is
fairly quick to conduct

42
Q

IN-DEPTH INTERVIEWS
Strengths (3)

________ to get detailed and
insightful information on a given
domain

43
Q

IN-DEPTH INTERVIEWS
Strengths (3)

Need _______ participants
to provide useful and relevant
insights

A

only fewer

44
Q

IN-DEPTH INTERVIEWS
Strengths (3)

Can be performed in
________ environments

45
Q

IN-DEPTH INTERVIEWS
Weaknesses (4)

__________ and relatively high
costly

A

Time consuming

46
Q

IN-DEPTH INTERVIEWS
Weaknesses (4)

________ ________ process to extract compared information

A

Longer verification

47
Q

IN-DEPTH INTERVIEWS
Weaknesses (4)

Participants should be carefully
_______ to avoid bias

48
Q

IN-DEPTH INTERVIEWS
Weaknesses (4)

Not _________

A

generalizable

49
Q

Observation
Strengths (3)

A
  • Collect data simultaneously
    with the event occurrence
  • Unobtrusive way, which is not
    dependent on upon someone’s
    response
  • Flexible and oriented
    to knowledge discovery
50
Q

OBSERVATION
Weaknesses (4)

A
  • Very time consuming
  • Dependent on the observer’s impartiality
  • Requires significant preparation
  • Difficult to collect data in real time
51
Q

ETHNOGRAPHY
Strengths (3)

A
  • Based on observation and
    interviews with the direct involved authors
  • Provide in-depth findings
  • Suitable to explore new lines of
    research
52
Q

ETHNOGRAPHY
Weaknesses (3)

A
  • Very time consuming
  • Difficult to get concise and precise
    conclusions
  • Researcher needs to have a deep
    knowledge of the problem domain
53
Q

Field research
Strengths (2)

A
  • Adequate to get very
    detailed data
  • Emphasizes
    the role and relevance of
    social context
54
Q

Field research
Weaknesses (3)

A
  • Difficult to generalize and get data
    from a very large number of people or groups
  • Dependent on the observer’s
    impartiality
  • Documenting observations may
    become a challenging process
55
Q

Focus groups
Strengths (3)

A
  • Adequate to get detailed
    information about personal and
    group
  • Offer opportunity to seek
    clarification
  • Lower costs and
    time when compared to
    individual interviews
56
Q

Focus groups
Weaknesses (3)

A
  • Hard to control and manage
  • Difficult to get the participation of
    people
  • Can be no representative of all
    population
57
Q

Case studies
Strengths (3)

A
  • Provide detailed information
    about individuals
  • Offer a good opportunity for
    innovation and change current
    theoretical assumptions
  • Can be a good alternative or
    complement to focus groups
58
Q

Case studies
Weaknesses (4)

A
  • Difficult to establish cause-effect
    connections
  • Hard to generalize from a small
    number of case studies
  • Ethical issues, especially of
    confidentiality, may appear
  • Difficult to create a case study that
    suits all subjects
59
Q

Structured interviews
Strengths (4)

A
  • Well-structured and easy to
    compare respondent’s answers
  • Can reach a large sample
  • Easy to replicate
  • Conducting an interview is
    fairly quick to conduct
60
Q

Structured interviews
Weaknesses (4)

A
  • Very rigid
  • Low flexibility in the response’s
    choice
  • Difficult to obtain detailed data
  • Preparing an interview can become
    time consuming
61
Q

In-depth interviews
Strengths ( 3)

A
  • Adjusted to get detailed and
    insightful information on a given
    domain
  • Need only fewer participants
    to provide useful and relevant
    insights
  • Can be performed in
    informal environments
63
Q

In-depth interviews
Weaknesses (4)

A
  • Time consuming and relatively high
    costly
  • Longer verification process to extract compared information
  • Participants should be carefully
    chosen to avoid bias
  • Not generalizable