MOD 2. BASIC CONCEPT AND NATURE OF QUALITITAVE RESEARCH Flashcards

1
Q

Utilizes interviews, observation and surveys. Concerned with how participants feel about during an event.

A

Phenomenological Model

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2
Q

Immerses the researcher as a subject for extended period of time. The goal is to learn and describe the culture’s characteristics.

A

Ethnographic Model

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3
Q

Looks at large subject numbers. It tries to explain why the course of action evolved the way it did.

A

Grounded Theory Method

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4
Q

Provides an in-depth look at one test subject. Data is collected from various sources and compiled using the details to create a bigger conclusion.

A

Case Study Model

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5
Q

Describe past events in order to understand present patterns and anticipate future choices. Answers questions based on hypothetical idea and uses resources to test any potential deviations.

A

Historical Model

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6
Q

Occurs over extended period of time and compiles information as it happens.

A

Narrative Model

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7
Q

OBSERVATION
Strengths (3)

Collect data _____________ with the event occurrence

A

simultaneously

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8
Q

OBSERVATION
Strengths (3)

__________ _________, which is not
dependent on upon someone’s
response

A

Unobtrusive way

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9
Q

OBSERVATION
Strengths (3)

________ _____ __________-
to knowledge discovery

A

Flexible and oriented

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10
Q

OBSERVATION
Weaknesses (4)

Very _____ consuming

A

time

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11
Q

OBSERVATION
Weaknesses (4)

__________ on the observer’s impartiality

A

Dependent

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12
Q

OBSERVATION
Weaknesses(4)

Requires significant _____________

A

preparation

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13
Q

OBSERVATION
Weaknesses (4)

Difficult to collect data in _____ _____

A

real time

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14
Q

ETHNOGRAPHY
Strengths (3)

Based on _______ _____ _______ with the direct involved authors

A

observation and
interviews

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15
Q

ETHNOGRAPHY
Strengths (3)

Provide _______ findings

A

in-depth

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16
Q

ETHNOGRAPHY
Strengths (3)

Suitable to explore _____ ______ of
research

A

new lines

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17
Q

ETHNOGRAPHY
Weakness (3)

Very _____ _____

A

time consuming

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18
Q

ETHNOGRAPHY
Weakness (3)

Difficult to get ________ ____ ______
conclusions

A

concise and precise

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19
Q

ETHNOGRAPHY
Weakness (3)

Researcher needs to have a ______ ______ of the problem domain

A

deep knowledge

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20
Q

FIELD RESEARCH
Strengths (2)

Adequate to get very
_______ ______

A

detailed data

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21
Q

FIELD RESEARCH
Strengths (2)

Emphasizes the role and relevance of _______ ______

A

social context

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22
Q

FIELD RESEARCH
Weaknesses (3)

Difficult to ________ and get data
from a very ________ number of people or groups

A

generalize, large

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23
Q

FIELD RESEARCH
Weaknesses (3)

________ on the observer’s
impartiality

A

Dependent

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24
Q

FIELD RESEARCH
Weaknesses (3)

Documenting observations may
become a _________ __________

A

challenging process

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25
FOCUS GROUPS Strengths (3) Adequate to get ________ __________ about personal and group
detailed information
26
FOCUS GROUPS Strengths (3) Offer __________ to seek clarification
opportunity
27
FOCUS GROUPS Strengths (3) Lower _______ and ______ when compared to individual interviews
costs and time
28
FOCUS GROUPS Weaknesses (3) _______ to control and manage
Hard
29
FOCUS GROUPS Weaknesses (3) Difficult to get the _______ of people
participation
30
FOCUS GROUPS Weaknesses (3) Can be ______ ___________ of all population
no representative
31
CASE STUDY Strengths (3) Provide _________ information about individuals
detailed
32
Offer a good opportunity for _________ and change current theoretical assumptions
innovation
33
CASE STUDY Strengths (3) Can be a good _______ or _______ to focus groups
alternative or complement
34
CASE STUDY Weaknesses (4) Difficult to establish _________ connections
cause-effect
35
CASE STUDY Weaknesses (4) Hard to ________ from a small number of case studies
generalize
36
CASE STUDY Weaknesses (4) _________ ________, especially of confidentiality may appear
Ethical issues
37
CASE STUDY Weaknesses (4) Difficult to create a case study that ______ all subjects
suits
38
STRUCTURED VIEWS Strengths (4) ____________ and easy to compare respondent's answers
Well-structured
39
STRUCTURED VIEWS Strengths (4) Can _______ a large sample
reach
40
STRUCTURED VIEWS Strengths (4) Easy to _______
replicate
41
STRUCTURED VIEWS Strengths (4) Conducting an ______ is fairly quick to conduct
interview
42
IN-DEPTH INTERVIEWS Strengths (3) ________ to get detailed and insightful information on a given domain
Adjusted
43
IN-DEPTH INTERVIEWS Strengths (3) Need _______ participants to provide useful and relevant insights
only fewer
44
IN-DEPTH INTERVIEWS Strengths (3) Can be performed in ________ environments
informal
45
IN-DEPTH INTERVIEWS Weaknesses (4) __________ and relatively high costly
Time consuming
46
IN-DEPTH INTERVIEWS Weaknesses (4) ________ ________ process to extract compared information
Longer verification
47
IN-DEPTH INTERVIEWS Weaknesses (4) Participants should be carefully _______ to avoid bias
chosen
48
IN-DEPTH INTERVIEWS Weaknesses (4) Not _________
generalizable
49
Observation Strengths (3)
- Collect data simultaneously with the event occurrence - Unobtrusive way, which is not dependent on upon someone's response - Flexible and oriented to knowledge discovery
50
OBSERVATION Weaknesses (4)
- Very time consuming - Dependent on the observer's impartiality - Requires significant preparation - Difficult to collect data in real time
51
ETHNOGRAPHY Strengths (3)
- Based on observation and interviews with the direct involved authors - Provide in-depth findings - Suitable to explore new lines of research
52
ETHNOGRAPHY Weaknesses (3)
- Very time consuming - Difficult to get concise and precise conclusions - Researcher needs to have a deep knowledge of the problem domain
53
Field research Strengths (2)
- Adequate to get very detailed data - Emphasizes the role and relevance of social context
54
Field research Weaknesses (3)
- Difficult to generalize and get data from a very large number of people or groups - Dependent on the observer's impartiality - Documenting observations may become a challenging process
55
Focus groups Strengths (3)
- Adequate to get detailed information about personal and group - Offer opportunity to seek clarification - Lower costs and time when compared to individual interviews
56
Focus groups Weaknesses (3)
- Hard to control and manage - Difficult to get the participation of people - Can be no representative of all population
57
Case studies Strengths (3)
- Provide detailed information about individuals - Offer a good opportunity for innovation and change current theoretical assumptions - Can be a good alternative or complement to focus groups
58
Case studies Weaknesses (4)
- Difficult to establish cause-effect connections - Hard to generalize from a small number of case studies - Ethical issues, especially of confidentiality, may appear - Difficult to create a case study that suits all subjects
59
Structured interviews Strengths (4)
- Well-structured and easy to compare respondent's answers - Can reach a large sample - Easy to replicate - Conducting an interview is fairly quick to conduct
60
Structured interviews Weaknesses (4)
- Very rigid - Low flexibility in the response's choice - Difficult to obtain detailed data - Preparing an interview can become time consuming
61
In-depth interviews Strengths ( 3)
- Adjusted to get detailed and insightful information on a given domain - Need only fewer participants to provide useful and relevant insights - Can be performed in informal environments
63
In-depth interviews Weaknesses (4)
- Time consuming and relatively high costly - Longer verification process to extract compared information - Participants should be carefully chosen to avoid bias - Not generalizable