MOD 2. BASIC CONCEPT AND NATURE OF QUALITITAVE RESEARCH Flashcards
Utilizes interviews, observation and surveys. Concerned with how participants feel about during an event.
Phenomenological Model
Immerses the researcher as a subject for extended period of time. The goal is to learn and describe the culture’s characteristics.
Ethnographic Model
Looks at large subject numbers. It tries to explain why the course of action evolved the way it did.
Grounded Theory Method
Provides an in-depth look at one test subject. Data is collected from various sources and compiled using the details to create a bigger conclusion.
Case Study Model
Describe past events in order to understand present patterns and anticipate future choices. Answers questions based on hypothetical idea and uses resources to test any potential deviations.
Historical Model
Occurs over extended period of time and compiles information as it happens.
Narrative Model
OBSERVATION
Strengths (3)
Collect data _____________ with the event occurrence
simultaneously
OBSERVATION
Strengths (3)
__________ _________, which is not
dependent on upon someone’s
response
Unobtrusive way
OBSERVATION
Strengths (3)
________ _____ __________-
to knowledge discovery
Flexible and oriented
OBSERVATION
Weaknesses (4)
Very _____ consuming
time
OBSERVATION
Weaknesses (4)
__________ on the observer’s impartiality
Dependent
OBSERVATION
Weaknesses(4)
Requires significant _____________
preparation
OBSERVATION
Weaknesses (4)
Difficult to collect data in _____ _____
real time
ETHNOGRAPHY
Strengths (3)
Based on _______ _____ _______ with the direct involved authors
observation and
interviews
ETHNOGRAPHY
Strengths (3)
Provide _______ findings
in-depth
ETHNOGRAPHY
Strengths (3)
Suitable to explore _____ ______ of
research
new lines
ETHNOGRAPHY
Weakness (3)
Very _____ _____
time consuming
ETHNOGRAPHY
Weakness (3)
Difficult to get ________ ____ ______
conclusions
concise and precise
ETHNOGRAPHY
Weakness (3)
Researcher needs to have a ______ ______ of the problem domain
deep knowledge
FIELD RESEARCH
Strengths (2)
Adequate to get very
_______ ______
detailed data
FIELD RESEARCH
Strengths (2)
Emphasizes the role and relevance of _______ ______
social context
FIELD RESEARCH
Weaknesses (3)
Difficult to ________ and get data
from a very ________ number of people or groups
generalize, large
FIELD RESEARCH
Weaknesses (3)
________ on the observer’s
impartiality
Dependent
FIELD RESEARCH
Weaknesses (3)
Documenting observations may
become a _________ __________
challenging process
FOCUS GROUPS
Strengths (3)
Adequate to get ________ __________ about personal and
group
detailed
information
FOCUS GROUPS
Strengths (3)
Offer __________ to seek
clarification
opportunity
FOCUS GROUPS
Strengths (3)
Lower _______ and ______ when compared to individual interviews
costs and
time
FOCUS GROUPS
Weaknesses (3)
_______ to control and manage
Hard
FOCUS GROUPS
Weaknesses (3)
Difficult to get the _______ of
people
participation
FOCUS GROUPS
Weaknesses (3)
Can be ______ ___________ of all
population
no representative
CASE STUDY
Strengths (3)
Provide _________ information
about individuals
detailed
Offer a good opportunity for
_________ and change current
theoretical assumptions
innovation
CASE STUDY
Strengths (3)
Can be a good _______ or _______ to focus groups
alternative or complement
CASE STUDY
Weaknesses (4)
Difficult to establish _________
connections
cause-effect
CASE STUDY
Weaknesses (4)
Hard to ________ from a small
number of case studies
generalize
CASE STUDY
Weaknesses (4)
_________ ________, especially of
confidentiality may appear
Ethical issues
CASE STUDY
Weaknesses (4)
Difficult to create a case study that
______ all subjects
suits
STRUCTURED VIEWS
Strengths (4)
____________ and easy to
compare respondent’s answers
Well-structured
STRUCTURED VIEWS
Strengths (4)
Can _______ a large sample
reach
STRUCTURED VIEWS
Strengths (4)
Easy to _______
replicate
STRUCTURED VIEWS
Strengths (4)
Conducting an ______ is
fairly quick to conduct
interview
IN-DEPTH INTERVIEWS
Strengths (3)
________ to get detailed and
insightful information on a given
domain
Adjusted
IN-DEPTH INTERVIEWS
Strengths (3)
Need _______ participants
to provide useful and relevant
insights
only fewer
IN-DEPTH INTERVIEWS
Strengths (3)
Can be performed in
________ environments
informal
IN-DEPTH INTERVIEWS
Weaknesses (4)
__________ and relatively high
costly
Time consuming
IN-DEPTH INTERVIEWS
Weaknesses (4)
________ ________ process to extract compared information
Longer verification
IN-DEPTH INTERVIEWS
Weaknesses (4)
Participants should be carefully
_______ to avoid bias
chosen
IN-DEPTH INTERVIEWS
Weaknesses (4)
Not _________
generalizable
Observation
Strengths (3)
- Collect data simultaneously
with the event occurrence - Unobtrusive way, which is not
dependent on upon someone’s
response - Flexible and oriented
to knowledge discovery
OBSERVATION
Weaknesses (4)
- Very time consuming
- Dependent on the observer’s impartiality
- Requires significant preparation
- Difficult to collect data in real time
ETHNOGRAPHY
Strengths (3)
- Based on observation and
interviews with the direct involved authors - Provide in-depth findings
- Suitable to explore new lines of
research
ETHNOGRAPHY
Weaknesses (3)
- Very time consuming
- Difficult to get concise and precise
conclusions - Researcher needs to have a deep
knowledge of the problem domain
Field research
Strengths (2)
- Adequate to get very
detailed data - Emphasizes
the role and relevance of
social context
Field research
Weaknesses (3)
- Difficult to generalize and get data
from a very large number of people or groups - Dependent on the observer’s
impartiality - Documenting observations may
become a challenging process
Focus groups
Strengths (3)
- Adequate to get detailed
information about personal and
group - Offer opportunity to seek
clarification - Lower costs and
time when compared to
individual interviews
Focus groups
Weaknesses (3)
- Hard to control and manage
- Difficult to get the participation of
people - Can be no representative of all
population
Case studies
Strengths (3)
- Provide detailed information
about individuals - Offer a good opportunity for
innovation and change current
theoretical assumptions - Can be a good alternative or
complement to focus groups
Case studies
Weaknesses (4)
- Difficult to establish cause-effect
connections - Hard to generalize from a small
number of case studies - Ethical issues, especially of
confidentiality, may appear - Difficult to create a case study that
suits all subjects
Structured interviews
Strengths (4)
- Well-structured and easy to
compare respondent’s answers - Can reach a large sample
- Easy to replicate
- Conducting an interview is
fairly quick to conduct
Structured interviews
Weaknesses (4)
- Very rigid
- Low flexibility in the response’s
choice - Difficult to obtain detailed data
- Preparing an interview can become
time consuming
In-depth interviews
Strengths ( 3)
- Adjusted to get detailed and
insightful information on a given
domain - Need only fewer participants
to provide useful and relevant
insights - Can be performed in
informal environments
In-depth interviews
Weaknesses (4)
- Time consuming and relatively high
costly - Longer verification process to extract compared information
- Participants should be carefully
chosen to avoid bias - Not generalizable