L3. QUALITATIVE VS QUANTITATIVE RESEARCH Flashcards
TYPES OF RESEARCH ACCDG. TO DATA USED
It focuses on words along with its construction, meanings, and interpretations
QUALITATIVE RESEARCH
TYPES OF RESEARCH ACCDG. TO DATA USED
It is a means for testing objective theories by examining the relationship among variables.
QUANTITATIVE RESEARCH
TYPES OF RESEARCH ACCDG. TO DATA COLLECTION
It asks open-ended questions to extract meanings, perceptions, and interpretations
QUALITATIVE RESEARCH
TYPES OF RESEARCH ACCDG. TO DATA COLLECTION
It makes use of statistics in the collection, analysis, and interpretation of numerical data.
QUANTITATIVE RESEARCH
QUALI / QUANTI: OBJECTIVES
In-depth understanding of underlying reasons and motivations
Qualitative Research
QUALI / QUANTI: OBJECTIVES
A quantification data. Measurement of incidence, etc.
Quantitative Research
QUALI / QUANTI: DATA ANALYSIS
It is non statistical, contextual and thematic.
Qualitative Research
QUALI / QUANTI: DATA ANALYSIS
It is statistical.
Quantitative Research
QUALI / QUANTI: OUTCOMES
Non conclusive and non generalized.
Qualitative Research
QUALI / QUANTI: OUTCOMES
It has broad based insights and population based understanding
Quantitative Research
Qualitative techniques rely on _______. Quantitative techniques use _______.
words, numbers
