MOCK Flashcards
What is the key assumption of the behaviourist approach regarding behaviour?
All behaviour is learned from experience and the environment.
Which type of conditioning involves learning through association?
Classical Conditioning.
What is an unconditioned stimulus (UCS)?
A stimulus that naturally causes a response.
What does operant conditioning focus on?
Learning through reinforcement and punishment.
What is positive reinforcement?
Adding something pleasant to increase behaviour.
What key experiment demonstrated classical conditioning in humans?
Little Albert Experiment by Watson & Rayner (1920).
What is a token economy?
A system that rewards desired behaviour with tokens.
What is the main criticism of the behaviourist approach?
It is reductionist and ignores biological and cognitive factors.
What is the main assumption of social learning theory?
Behaviour is learned from the environment through observation and imitation.
What is vicarious reinforcement?
Learning that occurs by observing consequences of another person’s behaviour.
What does the ARRM model in social learning theory stand for?
Attention, Retention, Reproduction, Motivation.
What key research supports social learning theory?
Bandura’s Bobo Doll Experiment.
What is a key evaluation point of social learning theory?
It explains cultural differences in behaviour.
What is the cognitive approach’s view on internal mental processes?
They can be studied scientifically.
What is a schema?
A mental framework that helps process and organise information.
What does the information processing model compare the mind to?
A computer.
What study investigated the effects of wording on memory?
Loftus & Palmer (1974) – Eyewitness Testimony.
What is one criticism of the cognitive approach?
It lacks ecological validity.
What is cognitive neuroscience?
The study of cognitive processes with a biological basis.
What does fMRI stand for?
Functional Magnetic Resonance Imaging.
What brain structure is associated with long-term memory formation?
The hippocampus.
What area of the brain is responsible for speech production?
Broca’s area.
What is a key evaluation point of cognitive neuroscience?
It provides reliable biological evidence through brain scans.
What is the biological approach’s main assumption regarding behaviour?
Behaviour is influenced by biological factors.