Mobile Strategy and Design

Question 1

What are the different mobile strategies?

Answer 1

1. RWD
2. Native App
3. Micro App

Question 2

Criteria to suggest an appropriate strategy (pros and cons)

Answer 2

1. RWD
   Pros:
   - Just one website
   Cons:
   - Just a website
   - No offline access
2. Native app
   Pros:
   - Offline access
   - Ease of use
   - Leverage ‘phone APIs’
   - Performance
   - Documentation
   Cons:
   - Store-related
   - Platform development related
   - 1 code base per platform
   - Actual app-related
3. Micro Apps:

Pros:
- Cheaper than native
- Highly customisable
- Deployed across all devices
- No need to comply with app stores
- Compressed
- The simplest form of UX
- Save money, time and resources.
Cons:
- There needs to be a certain level of discipline followed in
building micro apps to ensure the highest level of modularity
reusability.
- Communication between services becomes complex
- Deployed across all devices.

Question 3

Which strategy(ies) are ideal for interactional and informational activities?

Answer 3

RWD and Native? (needs checking)

Question 4

What are the 6 design considerations for mobile and small screen that do not relate to non-mobile
UIs?

Answer 4

1.Design for interruption

2.Design for continuous experience

3. Self-sufficient design
4. Make use of phone/device features
5. Consider screen opportunity cost
6. Minimise interaction cost