Mintzberg (C6 - Cognitive)

Question 1

concept

Answer 1

1. strategy formation is a cognitive process that takes place in the mind of the strategist.
2. strategies emerge as perspectives - in the form of concepts, maps, schemas and frames - that shape how people deal with inputs from the environment.

objective view - distorted before they are encoded in maps, schemas etc.

subjective view - interpretations of a world that exists in terms of how it is perceived

a bridge between the objective schools and subjective (learning, culture, power, configuration).