minority influence (social influence )

Question 1

consistency

Answer 1

The minority needs to demonstrate it is confident in it’s view ,if they repeat the same message over the time(diachronic consistency) argument seems more powerful

Question 2

flexibility

Answer 2

if seen as dogmatic,minorities will not be persuasive ,they need the ability to appear to consider valid counter arguments ,and slightly compromise

Question 3

name 3 behaviour that enable a minority to influence a majority

Answer 3

flexibility
commitment
consistency

Question 4

marcus wants to persuade his group of friends to go travelling in the summer but the rest of group would like to go on a beach holiday

briefly suggest how marcus might use the 3 behaviours
that you have identified to part(a)to persuade his friends to go travelling

Answer 4

marcus could use flexibility by compromising and hearing his friends ideas etc going to a beach holiday at the end of travelling.marcus could show consistency by repeating the same message about how good it would be to go travelling and finally show commitment by explaining to the others how hard he’s working on the trip

Question 5

explain 3 reasons why the instructions advice should be effective

Answer 5

uniform - the presence of a uniform in this case the instructors jacket conveys legitimate authority,like in milgrams experiment.the experimenter wore a lab coat

proximity - standing close will mean people are more likely to follow instructions , as in milgrams experiment where the authority figure had more of an impact in the same room

location -The instructions office conveys legitimate authority ,like in milgrams experiment where obedience was more likely in yale than in the down town setting