minority influence Flashcards
what is minority influence?
when a minority influence the beliefs and behavior of a group leading to internalization
what are the 3 important factors for a minority to be influential?
consistency, commitment , flexibility
why is consistency important?
the consistency of a view can draw attention causing deeper processing
what is synchronic consistency?
when a group all agree on the same thing
what is diachronic consistency?
when a group all say the same thing for a while
why is commitment important?
it shows a groups devotion to a cause
What is the augmentation principle?
when a person sacrifices something to show devotion to the cause
what is the snowball effect?
the increased rate of conversion for the minority to the majority
What are the processes in minority influence in order?
A consistent, flexible, committed minority Augmentation principle ISI Conversions NSI Snowball effect Minority become the majority Dissenters against the original minority comply Social cryptoamnesia
how did Moscovici investigate the effect of consistency on minority influence?
using 36 blue slides and 2 confederated, there were two conditions and a control group. in the control there were no confederates, int he the consistent confederate answered green on all of the trails and in the inconsistent condition 2/3 of the trial
what were the results of Moscivici’s experiment?
control: 0.25% wrong
consistent minority: 8.25%
inconsistent minority: 1.25%
Why is Moscivici’s experiment reliable?
wood et al’s meta-analysis of 100 similar studies found minorities that are seen as consistent are more influential
how did Martin et al investigate the depth of process of a minorities view
Martin measured support for a message to create a minority and majority, ppts were then exposed to opposing views and found that people we less willing to change their view to the minority, this means than to change to a minority view deeper processing is needed and therefore it is more likely to lead to internalization
why does Moscovici’s experiment have good internal validity?
good control of extraneous variables allows cause and effect to be established
why does Moscovici’s experiment have low external validity?
the tasks lacked mundane realism, hard to replicated social scenarios in a lab, the groups weren’t representative of real social groups, only female ppts used (less generalisability)
