Minority Influence Flashcards
what does the majority refer to
the group of people there are more of
what does minority refer to
the people there are less of
why are minorities unable to influence people by NSI
because they are the ones that stand out and are facing rejection > theres less of them
whats conversion
the process by which the minority influence the majority
what are the three stages of conversion
- conflict
- understanding
- validity
outline conflict stage
the minority create conflict by doing abnormal things
e.g. Women’s rights activists
outline the understanding stage
the majority try to understand the point of view of the minority
outline the validity stage
majority adopt the behaviour and attitude of the minority after realising that the minority are valid
what type of conformity is conversion
internalisation
how can the minority strengthen their influence
- consistency
- commitment
- flexibility
what is social change
when minorities change attitudes so that new social norms are created
what is the snowball effect
when minority become the majority due to high numbers of conversion
explain process of social change
at first, minorities convert a few people, slowly
then more people start to convert as the influence gets bigger
what is social cryptomnesia
the forgetting of how social change occurred and who they came from
