Conformity

Question 1

define conformity

Answer 1

changes in behaviour due to influence from other people

Question 2

what are the three types of conformity

Answer 2

compliance
internalisation
identification

Question 3

outline compliance

Answer 3

going along with a group and taking on their behaviour temporarily to fit in
- personal beliefs do not change and behaviour change is temporary

Question 4

outline identification

Answer 4

temporarily changing behaviour whilst taking on a social role or wanting to become like a group of people and taking on their behaviours
- behaviour change is usually temporary and personal beliefs don’t always change

Question 5

outline internalisation

Answer 5

changing behaviour and beliefs permanently after learning new information

Question 6

what are the explanations for conformity

Answer 6

normative
informational

Question 7

outline normative social influence

Answer 7

temporary behaviour change to avoid rejection / to fit in with a group > compliance

Question 8

outline informational social influence

Answer 8

learning new knowledge and applying to own beliefs > internalisation

Question 9

outline Aschs research that supports NSI

Answer 9

75% conformed at least once despite an answer being unambiguous
> people conformed to fit in rather than to be right (that would’ve been ISI)

Question 10

outline Aschs research support for ISI

Answer 10

• higher task difficulty = more conformity
  > supports the idea that people conform to the majority bc they believe the majority is right

Question 11

outline limitations for NSI and ISI

Answer 11

• dispositional factors such as individual differences
  > nAffiliators are more likely to conform bc they desire to fit in and be liked
  > people with an internal locus of control are less likely to conform
• hard to distinguish between NSI and ISI in real life