minority influence Flashcards
1
Q
minority influence
A
a form of social influence in which a minority of people persuades others to adopt their beliefs and attitudes
2
Q
consistency
A
- keep the same beliefs over time
3
Q
commitment
A
- demonstrating education
4
Q
flexibility
A
- accepting the possibility of compromise
5
Q
strength: the real value of minority influence
A
- nemeth
- exposure to a minority position, people search for more infomation and consider better positions, stimulate divergent and creative thoughts even when wrong
6
Q
counter to real value
A
- this may vary across cultures, culturally sensitive, collectivist cultures wouldn’t go against the majority not even allowed to think in that way
7
Q
limitation: minortiy influence in name only
A
- people accept the principle only on the surface
- fear rejction and repercussions including being ridiculed
- majority view actually persists and innovative thinking associated with minority influence are lost