minority influence Flashcards

1
Q

minority influence

A

a form of social influence in which a minority of people persuades others to adopt their beliefs and attitudes

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2
Q

consistency

A
  • keep the same beliefs over time
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3
Q

commitment

A
  • demonstrating education
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4
Q

flexibility

A
  • accepting the possibility of compromise
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5
Q

strength: the real value of minority influence

A
  • nemeth
  • exposure to a minority position, people search for more infomation and consider better positions, stimulate divergent and creative thoughts even when wrong
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6
Q

counter to real value

A
  • this may vary across cultures, culturally sensitive, collectivist cultures wouldn’t go against the majority not even allowed to think in that way
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7
Q

limitation: minortiy influence in name only

A
  • people accept the principle only on the surface
  • fear rejction and repercussions including being ridiculed
  • majority view actually persists and innovative thinking associated with minority influence are lost
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