MIL LESSON 2

Question 1

The generation born in the post WW2

Answer 1

BABY BOOMERS

Question 2

The generation born in the post WW2

Answer 2

BABY BOOMERS

Question 3

enjoyed free student grants, low house prices and they now hold the reins of power and have the most economic clout.

Answer 3

BABY BOOMERS

Question 4

• They are less digitally competent.

Answer 4

BABY BOOMERS

Question 5

• The generation also known as Gen Bust because their birth rate was vastly lower than the preceding Baby Boomers.

Answer 5

GENERATION X

Question 6

are now becoming the ‘helicopter parents’ of Gen Z.

Answer 6

GENERATION X

Question 7

also known as the Millennials.

Answer 7

GENERATION Y

Question 8

being technology and web-savvy also called millennials are idealistic so they are happy to explore anything they want that will meet their expectations.

Answer 8

GENERATION Y

Question 9

• Other sources says from 1982-2004 which includes Generation _ (the Post-Millennials) when computers, the internet, and mobile phone started to surface.

Answer 9

GENERATION Z

Question 10

• The generation hailed as the first true digital “natives” or “screenagers”.

Answer 10

GENERATION Z

Question 11

• Born into a world defined by advanced technology, the Generation _ is shaping the future with unprecedented connectivity.

Answer 11

GENERATION ALPHA

Question 12

• Growing up with smartphones, artificial intelligence, and instant access to information, this generation is poised to influence and adapt to an ever-evolving technological landscape.

Answer 12

GENERATION ALPHA

Question 13

A person’s normal use of media. For instance, most people regularly grab and read newspapers every morning to get the latest information on the happenings in the county.

Answer 13

Media Habits

Question 14

 Owning a television was considered luxury and only number of TV stations existed.
 During those times, students visited museums and libraries to borrow books or gather information for research.

Answer 14

1950’s and 1960’s

Question 15

It refers to how the behaviors are incorporated into one’s life. This includes the styles, interests, and attitudes on individuals. For example, sport individuals may use the internet to find the latest trends and information regarding fitness and health.

Answer 15

MEDIA LIFESTYLE

Question 16

 It pertains to a person’s choice of media platform. This may be affected by the accessibility, availability, affordability and convenience of the media platform.

Answer 16

MEDIA PREFERENCES

Question 17

Those who contribute intellectual or creative content in both the traditional media platforms (print, radio and TV) and new media (Internet).

Answer 17

Media Producers

Question 18

Refer to the audience or consumers of media. They are the receivers of information disseminated by the media producers.

Answer 18

Media Users

Question 19

remains the main reason why people patronize different forms of media.

Answer 19

Communication

Question 20

acquire newest gadgets so they can conveniently obtain the latest news and information, and stay connected with the people who matter to them as well.

Answer 20

Avid users