MIL LESSON 1 Flashcards
The act of process of using words, sounds, signs, or behavior to express or exchange information or to express your ideas, thoughts, feelings, etc. to someone else.
COMMUNICATION
The exchange of information and the expression of feeling that can result in understanding
COMMUNICATION
This is more than just exchanging information, it is about understanding the intended meaning of the message, as well as the feelings or emotions conveyed.
EFFECTIVE COMMUNICATION
_ is the plural form of _. It describes any channel of communication. This can include anything from printed paper to digital data. In general, _ refers to television, radio, newspaper, internet and other forms of communication.
MEDIA, MEDIUM
(one-way communication) includes the mass media such as newspapers, radio, and television. Any form of mass communication available before the advent of digital media. Two types: print and broadcast.
TRADITIONAL MEDIA
(two-way communication) includes computers, mobile phones, and other digital gadgets. “Those digital media that are interactive, incorporate two-way communication, and involve some form of computing” (Logan, 2010, p.4)
NEW MEDIA
is expressed either as the content of a message or through direct or indirect observation.
INFORMATION
refers to multiple forms of media. Using of different media in one setting.
MULTIMEDIA
the use of a computer to present and combine text, graphics, audio, and video with links and tools that let the user navigate, interact, create, and communicate.
MULTIMEDIA
The Process of Communication
The interactors (the sender and recipient of the message)
The message or information
The medium
The feedback
The communication environment
are both sender and recipient of the message, which may include a person- to- person- or a person -to- group level of communication.
INTERACTORS
is the information of the or the verbal and nonverbal message being conveyed to another person or a group of people.
message
is the channel through which the message is coursed.
medium
or reaction is the response to a message or behavior.
feedback
is the context, settings, or environment in which the communication takes place.
communication environment
In the Philippines, communication media perform three major functions:
(1) to inform,
(2) to entertain, and
(3) to educate.
a communication educator, in his book, Philippine program producer to tone down the violence or she can easily switch television channels and refrain from watching the program (feedback or reaction).
Crispin Maslog
These pieces of information may create public opinion, which Filipinos discuss in social media or forums.
POLITICAL
Through advertising, the media and the internet play an _ role in so far as they promote consumerism or entice buyers to purchase products and/or avail themselves of services that meet their needs and desires.
ECONOMIC
Media and Internet also contribute to the country’s _ development. Television shows, movies, videos, and some Facebook and Instagram posts promote popular culture through customs, norms, beliefs, values, superstitious, technologies, fashions, songs, dances, food, and lingo, among others, that are seen in various media.
SOCIO-CULTURAL
is the ability to access, analyze, response to a range of media. It also evaluates and create media in a variety of forms. It aims to empower citizens by providing them with the competencies (knowledge and skills) necessary to engage with traditional media and new technologies.
Media Literacy
is the ability to recognize when information is needed, and to locate, evaluate, and effectively communicate information in its various
formats.
Information Literacy
is about using, managing, gathering, and verifying information. It is about library science. Students learn how to evaluate the quality, credibility, validity of websites, and give proper credit from effective search strategies to evaluation techniques.
information literacy
is the ability of an individual, either working independently or with others, to responsibly, appropriately, and effectively use technological tools. Using these tools an individual can access, manage, integrate, evaluate, create and communicate information.
Technology Literacy
is applying new found knowledge from digital environments, participating in digital media, organizing, and evaluating information.
Technology literacy
recognizes the primary role of information and media in our everyday lives. It lies at the core of freedom of expression and
information – since it empowers citizens to understand the functions of media and other information providers, to critically evaluate their content, and to make informed decisions as user and producer of information and media content.
Media and information Literacy
