MIL Flashcards
Simplest and oldest model of communication
Aristotle model
Before 300 BC
5 elements
When shannon weaver model is developed
1948
Five elements
Mathematician
Invented the mathematical theory of communication
Claude shannon
Scientist
Help shannon to invent mtc using….
Warren weaver
Bell system technical journal
One way process of communication
Linear model
Has feedback
Interactive model
Who invented smcr model
David berlo
1960
Physical objects such as radio tv
Mass communication
Media
Ability to identify, understand, and interpret using printed materials
Literacy
Broad term that covers process data knowledge from study
Information
4 domain
.com- commercial
.edu- education
.gov- government
.org- organization
Importance of feedback
To know if the message is effective
To make sure the sender encodes the idea properly
Receiver decodes the message properly
The use of scientific knowledge for practical purposes and solving problems
Technology
Ability to assess analyze and create media in variety of forms
Media literacy
Ability to recognize when information is needed
Information literacy
Ability of an individual to responsibly use technological tools
Technology literacy
Essential skills that allow individuals to engage with media and information
Media and information literacy
Two kinds of media
Traditional media
-broadcast media
-film or cinema
New media
-ict
-mobile technology
Delivers information
Broadcast media
-tv (1927 to 1950)
Pertains to entertain
Film or cinema
- Roundhay garden scene (1888) (2.11 secs)
- Workers leaving the lumiere factory (1895)
Oldest surviving motion picture
Roundhay garden scene by Louise Le Prince
First film real
Workers leaving the lumiere factory by Lumiere brothers
Very first start of human civilization
Pre industrial age
Ended 17 500 BCE
Only ancestors of pre-industrial age
Oral tradition
Highly acknowledged for their with
Bard and storytellers
Imprints of animals using blood
Chauvet cave
Found 30,000 years ago in france
Cradle of western civilization
Mesopotamia - people living here are sumerian
Oldest writing system
Contains laws of hammurabi
Cuneiform
Written laws and codes
Code of hammurabi (1772 bce)
Plants found near nile river
Papyrus
Skin of animals
-use as writing materials
Parchment
Greatest tool that humans used to communicate
Written word
Woodblock printing develop around
-movable type was invented year
-wrote on textile or paper
200 CE
1040
German goldsmith who invented printing press
Johannes Gutenberg
Develop movable printing press 1453
This era saw the active role of technology in advancing the way we communicate and disseminate information
Industrial age
Printing press
Newspaper
Typewriter
Telephone
Motion picture
Commercial motion picture
Motion picture with sound
For mass production (19th)
The london gazette (1640)
1800
1876
1890
1913
1926
Ushered photography in
1839
Frenchman Louise Daguerre
Developed kodak camera
George Eastman
Accessible 1888
Invented telegraph in
1844
Samuel morse
Invention of telephone in
1876
Alexander graham bell
Experimented with recording sound
Thomas edison
Phonograph invented 1877
The one who successfully developed sound and music
Emile Berliner
Gramophone- system which played back music
Operated turntable was improved
Elridge johnson
Experimented with electromagnetic was
1873
James clerk maxwell
German physicist who invented radio waves in
1887
Heinrich hertz
Improving radio wave frequency transmission
Edouard branly and olive lodge
First person to recognize commercial radio
Guglielmo Marconi
Improved 1894
Credit of making the first television transmittal
Philo Farnsworth
Made public demo in 1930
Invention of gadgettery or devices
Rapidly developing pace leading to they call “information society”
Electronic age
People have to go out their houses to theaters
Film
Different formats of film
Vhs, vcd’s, dvd’s
From photograph disk to compact discs or cd
Music
The sony walkman and sony disc man
Independent media
Print media
Broadcast media
New media
Ink and paper
Print media
Airway transmission as medium
Radios and tv
Broadcast media
Digital platform
Media nowaday
New media
New media plus traditional media
Media convergence
-mass communication
How tm and nm coexist
Media convergence
Three media sources
Libraries
Indigenous media
Internet
Four types of library
Academic- specified for colleges and un
School- elem to hs
Public- outside educ institution
Specialized- located at specialized environment
Local or native
Basis as development
Indigenous media
Interconnected network
Internet
•reliability- consistency of info
•accuracy- closeness of info
•value of info- author
•timeliness- equates to relevance
