MIDTERMS: Data gathering and Analysis Flashcards
Q: What are the two main types of data in research?
A: Primary data (collected firsthand) and secondary data (previously collected by others).
Q: What are examples of primary data collection methods?
A: Interviews, surveys, observations, and experiments.
Q: What are examples of secondary data sources?
A: Government reports, published journals, market research reports, and company records.
Q: What is an advantage of primary data?
A: It is specific to the research question and more reliable.
Q: What is an advantage of secondary data?
A: It is cost-effective and provides historical context.
Q: What is a disadvantage of primary data?
A: It is time-consuming and expensive to collect.
Q: What is a disadvantage of secondary data?
A: It may be outdated, biased, or irrelevant to the study.
Q: What are the two types of observation?
A: Participatory observation (researcher is involved) and non-participatory observation (researcher does not interact).
Q: What is observation as a data collection method?
A: Directly recording behaviors and interactions in a natural setting.
Q: What is a focus group discussion (FGD)?
A: A structured discussion among a small group of participants to gain diverse insights.
Q: What is a questionnaire?
A: A set of written questions used to gather data from respondents.
Q: What is a structured interview?
A: An interview with predetermined questions and limited flexibility.
